Internet advertising is an important part of a successful marketing campaign that will get you results. Among all the options out there, social media consultants find that well-written Facebook ads generate a great response for their clients.
To get the most from your advertising dollar, social media consulting pros stress the importance of good ad copy and making sure it is effective. Try the tips below with your Facebook ads for improved results.
1. Become Your Customer
Social media consulting experts suggest that in order to develop the most effective copy for your Facebook ads, you need to stand in the shoes of your target customer. What are they looking for? What items and phrases might appeal to them and prompt a purchase? Seek feedback from current customers and ask yourself what factors are important to you when you view the ads of other companies.
Details like free shipping, easy returns, product guarantees, and similar phrases can all work in your favor to gain sales. Learn which details are important to your customers and display them.
2. Attract Attention
Before you can make a sale, your ad needs to attract the attention of your audience. One of the best ways to do this with your internet advertising is to start off by asking a question that addresses your user’s problem. Naturally, your product or service is the answer. You can also attract attention with a bold opening statement of how your user needs your product. You may even combine the two ideas for the most impact.
Some social media consultants have success using emojis in their ad copy, as marketing studies show that certain audiences respond favorably to portrayals of emotion within the ad.
3. Stand Out from the Crowd
Stand out from the crowd by letting customers know how your product or service differs from the competition and how that difference will benefit them. Announcing lower prices, longer guarantees, and better quality products go a long way in generating sales with Facebook internet advertising.
Social media consulting experts suggest you can also stand out with effective ad formatting that highlights the important features of your products. Lists, bullet points, and carefully chosen keywords combined with clear, professional images can really help you stand out from plainer ads that contain large blocks of text.
4. Add Urgency or Exclusivity
Audiences respond to the emotions portrayed in Facebook ads. You can easily generate feelings of exclusivity by offering special deals or discounts for a limited time including a special gift. Make the customer feel as though they are getting special consideration if they buy now.
Similarly, social media consultants get great results with copy that implies scarcity and an urgency to buy before supplies run out.
5. Use Customer Testimonials
The approval of other customers like your audience is one of the best forms of advertising available and definitely one to use. Include positive, believable customer reviews in your Facebook ad copy to increase interest and build customer trust.
The number of advertisements that now appear on Facebook support the idea that it has become one of the more effective platforms for internet advertising available today. Still, social media consultants point out that your ads must contain effective copy that attracts attention and drives sales. Use the five tips discussed above from social media consulting experts to transform your Facebook ad copy and see the sales start flowing in!