Google has been emphasizing for some time that a website needs to be mobile-friendly, that this was a definite way to earn extra ‘points’ in SEO ranking – the signal has been pretty clear that this is the wave of the future. Well, the emphasis on mobile-friendly is no long a suggestion, my friends. Marketing Heroes, your SEO guru and expert services in College Station Texas is warning – yes, WARNING, you that beginning on April 21, 2015, Google will roll out more algorithm changes that will make Panda and Penguin appear as friendly suggestions in comparison!

Being mobile-friendly will no longer be the way to earn extra SEO brownie points in the rankings – websites that are not mobile friendly will experience penalties that will definitely lower their ranking in the SERP’s. In other words – change or drop out of any first or second page ranking results – seriously!

Go Mobile By April 21 – Or Else!

According to a recent official statement from Google, beginning April 21, 2015, Google will start unveiling on April 21, 2015 algorithm updates that are designed to seek out mobile-friendly websites and reward them, while letting those that are not mobile-friendly lose their SEO ranking in the search engine pages. Following is an excerpt from the official announcement:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

While Google makes algorithm changes all the time, the fact they have given this change an exact date, specified the results they expect to see from it, and has even provided a tool to let people check every page of their website should be a big red flag for anyone who know anything about SEO. This is serious folks! It should be taken very seriously – be mobile-friendly or risk losing all of your maybe years of SEO work.

So What Happens If Your Website Isn’t Mobile Friendly?

While some argue this change is merely a way for Google to make money off their own Android platform, the facts still remain – over fifty percent of web traffic to more and more websites is coming from mobile devices, with numbers increasing exponentially every year. It means that whatever type of website you may have – e-commerce, informational, non-profit – more people want to access it through a mobile device, rather than a traditional one.

In Google’s eyes, they have always wanted to give the best search results – which now includes the best results on a mobile device. Because some websites are not user-friendliness when using a mobile device, the push is on to make all websites user-friendly. As your SEO expert service in College Station, Marketing Heroes is saying that your website must be user-friendly or no one will be able to find you in the rankings!

More Than Just Mobile-Friendly

Google has been so explicit in warning web owners about this change, that we know this is going to be a major change and have a major impact on a website’s ranking. Any website that is not designed for mobile use is going to take a huge hit in their SEO results and must be updated before April 21. In addition, Google has pointed out that mobile apps will likely take priority over all websites in search results, meaning apps will do even better than mobile websites because they are designed specifically for mobile use. Google is already beginning to index information from mobile apps and using that to provide the best search results.

With this looming on the horizon, this means that it is more important than ever to switch to a mobile-friendly website design – or lose all of your SEO ranking. Marketing Heroes – your SEO expert services in College Station Texas – is urging all of our customers to accept this Google change and stay on top of the SERP’s. The competition gets more fierce every day; with more traffic accessing websites on the go, this is the time to embrace the change – or let others walk away with your customers!

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