I’ve been resisting the move to SSL for a long time for my own sites as well as my clients and right now, the SEO community is all up in arms about the October update coming from Google. They are now all saying that you need SSL [...]
Since 2014, Google has been promoting the idea that the usual HTTP initials appearing before website addresses should be replaced by HTTPS, which transmits digital data more securely. Google has also suggested more recently that it will soon begin "marking" pages that do not adopt the HTTPS protocol.
Remarketing has become an effective technique in helping a company get more sales from previous website visitors. By showing ads to potentially interested viewers, remarketing services get a higher conversion rate from various types of internet advertising. Dynamic remarketing is the next step in this process. Remarketing [...]
Ranking at #1 in the search results has always been one of the main goals of affordable SEO. Yet this goal has changed recently with Google’s increasing use of the featured snippet on many SERPs. The featured snippet is a block of copy displayed above the SERPs; it [...]
In the world of SEO, the ultimate objective of any website owner is to have a website that attracts a kajillion viewers and has a conversion rate of 75%, right? Ah, it is nice to dream, isn't it? In the real world, those numbers aren't quite so large. [...]
AB Split testing is something we do here at Marketing Heroes; we have this motto drilled into our brains “Test, don’t guess!” What does that mean? It means we test everything, especially in ads. It also means when we’re working on something for you especially with paid [...]