When setting up a business website, the best strategy used by SEO consultants is to do it in a way that reduces distraction and more efficiently convinces viewers to convert.
As important as the other content on the website might be, SEO companies find that a simple navigation bar with [...]
Artificial intelligence or AI has begun to revolutionize SEO and digital marketing over the last year since the release of ChatGPT and similar AI products.
Though SEO specialists have been using various AI products for some time, many of the newer AI applications greatly expand what can be done with artificial intelligence [...]
For a long time, many small, local businesses relied mainly on word of mouth or advertising in the local paper or telephone directory to get customers within their communities.
Now, the use of SEO services to master the search engine has become a priority as the days of the local [...]
Goal setting is essential for planning digital marketing and business growth overall.
Every small business owner investing in their digital marketing plan should already know this, especially those who have been paying attention to recent Marketing Heroes video marketing workshops.
What many don’t fully realize is the different types of [...]
When businesses attract sales leads through their various marketing efforts, not every one of those leads will be ready to buy the moment it comes in.
This is where lead nurturing services come in, the process of growing leads of potential interest into actual sales by helping them through the [...]
While the goal of business owners investing in digital marketing is to attract leads and bring in greater income, there is a big difference between income and profit.
Income generated as a result of effective digital marketing services is the money that keeps the business going.
On the other hand, [...]
The purpose of every website is to convert incoming digital marketing leads into active conversions.
When small business owners invest in digital marketing services to bring in those leads, the last thing any of them want is for potential customers to reach their websites and then bounce.
The website has [...]
With so much local competition, SEO expertise is a critical online marketing necessity for small businesses to get ahead of the competition and stay there.
Improving SEO ranking starts with understanding how Google ranks web pages and then applying the SEO services that can accomplish it.
Effective SEO help can [...]
The chief job of every company’s website is to convert leads.
As simple as that sounds, many small business owners working on their website SEO don’t see this happening and it's for one important reason.
People who reach a company’s website go there because they need something and when they [...]
A new year is here and the first thing that every small business owner should be asking themselves is if they have prepared a digital marketing plan for success.
As famously stated by Benjamin Franklin, those who fail to plan, plan to fail, a concept that applies to digital marketing [...]