PPC Formulas and ROI – What Does It Mean?


Getting the most from online paid advertising such as pay-per-click (PPC) campaigns requires understanding how these campaigns function. There are a number of ways to analyze the data generated from PPC efforts to determine whether or not the campaign is profitable, or if changes need to be [...]

June 27th, 2016|

What Will Changes To Adwords Mean To Businesses?


Google’s continual changes to their search algorithms also mean changes to their advertising platform. It was recently announced by Google of some important changes to their AdWords paid advertising platform that will hopefully be beneficial to the businesses using it. With a focus on redesigning AdWords to [...]

June 24th, 2016|

The Facts About The Loss of Google’s Right-Hand Side Ads!


Google’s right side text ads have been a part of Google SERPs for a long time, at least up until a short time ago. Although not all users were seeing these ads more recently, this form of paid advertising has been popular with Google and businesses for [...]

May 10th, 2016|