The fact that fast loading mobile website pages is a critical SEO factor should be nothing new to marketers organizing paid advertising campaigns.
Last July, Google highlighted this fact even more by introducing Mobile Speed Score for Landing Pages specifically to help marketers using Google Ads pay per click advertising, formerly [...]
Staying ahead of the competition is critical for a local business, as every new click or call could mean another sale. One of the more effective marketing strategies to help a local business do just that is with online paid advertising that utilizes PPC services. Pay per [...]
Getting the most from online paid advertising such as pay-per-click (PPC) campaigns requires understanding how these campaigns function. There are a number of ways to analyze the data generated from PPC efforts to determine whether or not the campaign is profitable, or if changes need to be [...]
AB Split testing is something we do here at Marketing Heroes; we have this motto drilled into our brains “Test, don’t guess!” What does that mean? It means we test everything, especially in ads. It also means when we’re working on something for you especially with paid [...]
Google’s right side text ads have been a part of Google SERPs for a long time, at least up until a short time ago. Although not all users were seeing these ads more recently, this form of paid advertising has been popular with Google and businesses for [...]