The Astonishing Results You Can Get From AB Split Testing!

paid advertising in Austin Texas


AB Split testing is something we do here at Marketing Heroes; we have this motto drilled into our brains “Test, don’t guess!” What does that mean? It means we test everything, especially in ads. It also means when we’re working on something for you especially with paid [...]

Do You Know What Works Best For Pay Per Call?

paid advertising in houston texas


Staying ahead of the competition is critical for a local business, as every new click or call could mean another sale. One of the more effective marketing strategies to help a local business do just that is with online paid advertising that utilizes PPC services. Pay per [...]

June 21st, 2017|

PPC Formulas and ROI – What Does It Mean?


Getting the most from online paid advertising such as pay-per-click (PPC) campaigns requires understanding how these campaigns function. There are a number of ways to analyze the data generated from PPC efforts to determine whether or not the campaign is profitable, or if changes need to be [...]

June 27th, 2016|

The Facts About The Loss of Google’s Right-Hand Side Ads!


Google’s right side text ads have been a part of Google SERPs for a long time, at least up until a short time ago. Although not all users were seeing these ads more recently, this form of paid advertising has been popular with Google and businesses for [...]

May 10th, 2016|