I’ve been resisting the move to SSL for a long time for my own sites as well as my clients and right now, the SEO community is all up in arms about the October update coming from Google. They are now all saying that you need SSL [...]
Since 2014, Google has been promoting the idea that the usual HTTP initials appearing before website addresses should be replaced by HTTPS, which transmits digital data more securely. Google has also suggested more recently that it will soon begin "marking" pages that do not adopt the HTTPS protocol.
Ranking at #1 in the search results has always been one of the main goals of affordable SEO. Yet this goal has changed recently with Google’s increasing use of the featured snippet on many SERPs. The featured snippet is a block of copy displayed above the SERPs; it [...]
In the world of SEO, the ultimate objective of any website owner is to have a website that attracts a kajillion viewers and has a conversion rate of 75%, right? Ah, it is nice to dream, isn't it? In the real world, those numbers aren't quite so large. [...]
Image search has quickly become another important factor in website SEO. As Google continually improves its capabilities, SEO specialists find that optimized, searchable images are becoming yet another way for people to find your website.
Image search is even more convenient now with the addition of new [...]
Link building is one of the primary elements of every SEO campaign and an important part of creating a successful website. Google judges the importance and validity of your website in part based upon the number, type, and quality of links it has. You work hard to [...]
In the years that I have been working with SEO for both ourselves and for clients, I have seen one very common trait I wish I could change – impatience with organic SEO. Why does this happen? Although it may not explain every occurrence, one common thread is [...]
Christine here - I have been doing work lately for some clients that involves rewriting web pages for better conversion optimization. We are doing this because in some cases, the website is attracting great numbers of visitors thanks to SEO – but conversions aren't exactly where we and [...]
You spend a lot of time working on blog posts to provide information to your audiences while also boosting your SEO. Unfortunately, it seems like not many people are reading the posts. There are many ways you can attack this problem, one of which includes working with [...]