There are numerous opinions on how many words a web page should contain as well as the right keyword density to generate the best SEO results. Since there is no definitive answer, even the best SEO consultants have differing opinions. These are elements that are directly related, and fluctuate based on the website, so understanding these ideas is key. In terms of SEO, the most efficient use of keywords comes from understanding some basic principles about the way keywords affect content and ultimately SEO results.

Does Content with More Keywords Rank Better?

According to more recent search algorithm changes made by Google, longer content can rank better, although there is much more to good ranking than having a web page filled with keywords. This is where the saying, “content is king,” comes in - yet again. Google likes a page that has a good amount of quality content. This particular search engine wants content that answers user questions, and provides them with information worth reading. Keywords should be “naturally” used within that content.

The number of exact keywords, and the amount of times they appear in content, is much less important than making sure the content actually says something useful and relevant. Therefore, Google places greater importance on websites with content written to provide unique and valid information, rather than those created to simply fill a page in order to generate a click, with little effort to provide quality information. Content that fits this description tends to be longer, and have the keywords used a few more times than shorter content.

Does Keyword Density Mean Anything?

When used correctly, keyword density in SEO becomes a fallacy. Even Google has admitted this in recent years, since their main way of assigning importance and relevance to a page is more about quality and user experience than the actual keywords. This does not mean that keywords are unimportant. They will always be important, because keywords are what help indexers understand what a page is about, and how to relate that page to search queries. However, it does mean there is no set number of times keywords should appear in content, because they should appear naturally. This may mean only a few times, or many times, based on the creation of natural sounding, correct content.

Keyword Density And Keyword Stuffing

Keyword stuffing is a bad habit. It relates to keyword density and getting keywords into content a certain amount of times.  It is based on the belief that it will help create the best SEO. Instead, this method has caused content creators to sacrifice quality for unnatural sounding content, designed to stuff as many keywords in as possible - not to serve the user. By acknowledging this, website designers can alleviate the problem of keyword stuffing.

The important thing to understand is that SEO is not an exact science; it is one built on good practices. Keyword density, and how it relates to length of content, are two ideas which are closely related; however, they will differ based on topic, audience, and type of content provided. The best SEO consultants know that by providing the highest quality, most unique content that is informative and provides useful information, they will automatically incorporate keywords in the most effective way!

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