When all is said and done, the entire purpose of SEO is to create conversions. When SEO expert services target the right audiences and generate the most relevant interest, companies gain essential exposure to viewers who are most likely to buy their products or services. This exposure gained through effective marketing is essential, yet is not a stand-alone means of generating conversions. To get the most conversions possible, good SEO consultants must understand that while the first part of converting viewers is attracting them to a website; the second part involves pleasing them once they get there.
First Impressions Are Everything
First impressions are everything, which is something that has not changed throughout the history of web design and SEO. It is essential for a website to load quickly, look attractive, and offer easy and efficient navigation or users will be gone before they explore any further. The first impression made is the most critical one, so a website that has generated traffic must immediately fulfill the anticipated experience of their viewers, or risk losing them and the potential conversion they could represent.
Follow Web Design Trends
When considering first impressions, a website should follow the most up-to-date design trends so they look the way users have come to expect from similar websites. Attractive and unique web design is important in order to separate a page from the masses. Yet it is still essential for experienced SEO consultants to follow a certain format, which in today's competitive market is the use of responsive web design, popular grid navigation, large images, and white space as some of the important elements. Companies that provide expert SEO services should look at the way in which a competitor has designed their website and include similar basic web design structure to keep a webpage relevant.
Tablet and Mobile Design
Tablet and mobile design is more important than ever, perhaps even more important than a desktop design. Although an effective and responsive website should work equally well on all screen sizes and devices, mobile and tablet use is increasing in leaps and bounds. To accommodate for this and capture every last conversion, a website must account for the users who do most of their searching and surfing on a mobile device. Mobile and tablet function must be at its best to convert users, or a potential sale could be lost.
Keep Homepages Short and Sweet
A great homepage is an essential part of any great website and is an important goal for a consultant who is an expert in SEO to design. Homepages must deliver enough information and navigational options to coax users further into a website, yet not be too cluttered or too overwhelming with too many choices. Great homepage design takes talent and the expert skills of SEO service providers who know how to create the most user-friendly site
The home page should impart a clear message that is carried throughout the site. Website content must be clear and not confusing, providing viewers with the information they want to find. Content should be clearly written and navigation should be just as clear and easy to use. By removing any questions as to what a website is about and has to offer, viewers can be more confident in what they are reading and more likely to convert.
The important thing that experienced SEO consultants must keep in mind is that using the right SEO techniques to get users to a website is only half the battle. A website must deliver in all of the ways discussed above in order to keep viewers interested and converting. Website quality is one of the most essential parts of the expert services provided by SEO companies, so that marketing to attract the right users actually pay offs by turning users into buyers!