In the world of SEO, the ultimate objective of any website owner is to have a website that attracts a kajillion viewers and has a conversion rate of 75%, right? Ah, it is nice to dream, isn't it? In the real world, those numbers aren't quite so large. That being said, it doesn't mean that good results cannot be achieved. How can we make that happen?
The Variable World of SEO
SEO has a lot of variables – keywords, landing pages, inbound links, outbound links – well, there's a whole lot more involved. To know how to bring all of this together to achieve a particular website goal takes a lot of knowledge – and a lot of experience. Oh, and don't forget that SEO changes at lightning speed. What you know today will be obsolete tomorrow. (I think I'm getting a headache just thinking about all of this...)
It used to be that you could get a certain amount of SEO value when you had a website created or redesigned because most web designers knew enough about Search Engine Optimization to include some basic efforts into that new web design. That just isn't true anymore. Detailed Internet Marketing efforts moved some time ago into its own niche with its own set of guidelines to achieve ultimate ranking and conversion.
This happened because there was so much to know that it just wasn't possible to create a good, user-friendly website plus concentrate on doing all the things that should be done to achieve your ultimate sales conversion goals.
The Superhero Role of SEO
So optimizing websites and web campaigns for maximum results has become its own field that requires its own expertise and experienced workers. Cue the cameras – that is why companies like Marketing Heroes have come into existence. It is our sole purpose in life to help clients:
- Rank high on the search engine results pages
- Attract a lot of actual website viewers
- Convert a good percentage of those viewers to actual sales
Sound easy? That's what many companies and individuals think – how hard can it be to do all of that? The response from the Team here at Marketing Heroes – it's a lot harder than you think! It has become so involved that most of us here have our own area of expertise within overall internet marketing. We must be continually learning what is the best new angle on all of this, the best new tool, the best method to achieve the results we want for our clients. It is certainly an ongoing learning process for all of us.
Are You Helping Us Do Our Job?
So where is this leading? Clients – ah, we love all of you, we want to achieve the best results for all of you, we work hard to do our very best for you. But you don't work with all of this Internet Marketing every day of the week – and beyond. As a result, you don't always understand that what we ask of you is how you let us do everything within our power to get you great results – you inadvertently prevent us from doing our best job for you.
I won't go into details about this – I'm just trying to get the point across that yes, we really do know what we are doing. Our core group of workers have been learning and doing this for several years now. We are continually exposed to new material and new thoughts about SEO – and we are prepared to bring all this knowledge and expertise into our efforts on your behalf.
If you are now wondering whether or not you are empowering the Team here at Marketing Heroes to do all that we can to achieve superior SEO results for you – call Chris or Sarah at (979) 599-9195 and they will be happy to review your current Internet Marketing efforts with you. Maybe we are doing all that we can – maybe you aren't helping us achieve maximum results for you. What have you got to lose? The Superhero Team at Marketing Heroes knows you've got a whole lot to gain!