In the world of SEO, the ultimate objective of any website owner is to have a website that attracts a kajillion viewers and has a conversion rate of 75%, right? Ah, it is nice to dream, isn't it? In the real world, those numbers aren't quite so large. [...]
Resharing previously published blog posts is a marketing technique that SEO expert services commonly use, for a number of reasons. One great reason to share older content is to keep the content on your blog moving. Another reason is to help your SEO efforts with refurbished content [...]
Link building has been around a long time, even back in the dark ages of SEO. Everyone quickly learned that it was a great way to increase search engine traffic – in fact, it was then recognized as the way to rank in the SERP's.
Fast forward to [...]
Link building is one of the primary elements of every SEO campaign and an important part of creating a successful website. Google judges the importance and validity of your website in part based upon the number, type, and quality of links it has. You work hard to [...]
You spend a lot of time working on blog posts to provide information to your audiences while also boosting your SEO. Unfortunately, it seems like not many people are reading the posts. There are many ways you can attack this problem, one of which includes working with [...]
Since 2014, Google has been promoting the idea that the usual HTTP initials appearing before website addresses should be replaced by HTTPS, which transmits digital data more securely. Google has also suggested more recently that it will soon begin "marking" pages that do not adopt the HTTPS protocol.
The [...]
In the years that I have been working with SEO for both ourselves and for clients, I have seen one very common trait I wish I could change – impatience with organic SEO. Why does this happen? Although it may not explain every occurrence, one common thread is [...]
I’ve been resisting the move to SSL for a long time for my own sites as well as my clients and right now, the SEO community is all up in arms about the October update coming from Google. They are now all saying that you need SSL [...]
Organizing a website or blog built on WordPress to be [...]