Over the last decade, most businesses have entered the digital realm and now make use of the internet for everything from communication and advertising to brand building and social engagement.
To succeed today, your business must develop a digital marketing plan so you stay relevant to your customers and keep up with your competitors.
Are you able to spearhead an effective online marketing strategy that works for you?
If not, like most busy company owners, your best option is to outsource your digital marketing to a firm that can help you define your business marketing needs and implement them for you.
Consider these great reasons why partnering with marketing professionals can establish your company online and bring you more business.
Although many business owners claim that paying for professional digital marketing services is too expensive, in reality it can end up less expensive than DIY. Why?
Because when you work with professional marketers who have proven track records and can develop and implement a marketing plan for you quickly and easily, your costs actually go down as you start bringing in more sales.
Digital marketing can be complex. Marketing services know just what your business needs and how to put it into effect for greatest results.
When you team up with professional digital marketers, the entire process of business research, strategy building, and then campaign implementation happens much faster than if you were to attempt doing it yourself.
Skilled marketers can build your brand exposure and position quickly to get more sales coming right away.
Marketing is a full-time activity that requires experience, time, and continuous effort. It’s not really something that you can do on a part-time basis while handling all of your other business duties.
To gain success, your marketing efforts have to be monitored carefully and changed as needed, all of which takes time.
From strategy building and audience research to engaging your followers on social media, professional marketers save you time, leaving you and your employees to take care of business.
Understanding how to develop and implement a very effective marketing plan requires a great deal of experience in digital marketing.
It also requires a thorough understanding of online marketing and how different techniques and ideas can benefit a business.
Professional digital marketing firms provide you with all of this, using it in ways that will get your business the attention it needs to make more sales.
Success with marketing takes persistence and the ability to mold strategies according to ever-changing audience and business needs.
In outsourcing your marketing to a digital marketing service, you gain the ongoing, expert attention your business needs to get great results and continue to get them as long as the proper efforts are maintained.
Really, the message should be clear: the best way to gain a marketing edge for your business and bring in more sales is with an effective marketing plan.
The easiest way for you to get that and develop an individualized strategy is by outsourcing your needs to an experienced digital marketing firm. The proof will be in the sales!
While there is little doubt that today most businesses need some kind of marketing services to get ahead, many wonder whether they should work with a marketing consultant or enroll in more complete services.
Although they may seem to be the same, it can be more beneficial to work with managed marketing services as opposed to just a consultant.
Consider these important reasons why hiring a service to handle your online marketing can be more beneficial to you in the long run.
Digital marketing techniques continue to change as the years go on. It can be a lot for just one person to keep up with.
Staying on top of current marketing trends and being able to implement effective strategies requires a thorough and up-to-date understanding of audiences, social media, marketing tools, and more.
Even the best consultants may have difficulty staying in the know.
Managed marketing services are an entire team of individuals who focus not just on their clients but also what is happening in the marketing world.
As such, those utilizing these marketing services have access to the knowledge and skills necessary to effectively market their business in highly successful ways.
Managed marketing services work as a team as opposed to individually. These teams, while broken into different departments that handle different parts of a marketing plan, are all aware of project goals and how they must be achieved.
It creates an environment where there is total coverage of all marketing elements in a seamless manner that reduces redundancy and wastefulness.
Plans can be more easily implemented from multiple angles such as with email, SEO, and social media campaigns all working at the same time for greatest effect.
Business does not take a break when people do. To be effective, online marketing must be continuous as well as carefully managed and monitored.
Relying on one person to do it all can lead to continuity gaps when the consultant is out of the office for vacation, illness, or other reasons.
In these cases or when firms go through personnel changes, it can be very difficult for a new consultant to simply jump in where the other one left off.
This problem is completely alleviated by working with marketing services that have the staff to keep things moving no matter who joins or leaves the team.
Team continuity creates continuity for clients, which offers much more consistent results.
While every business needs to work with some type of marketing specialist to stay on top of all things IT, it’s important that companies look at why managed marketing services may be the best choice.
From providing a full array of skills and digital services to reliable continuity, marketing services are a more cost-effective choice over having a single consultant handle your company’s digital advertising needs!
Marketing your business in the digital realm involves creating a specific strategy and then using tools and skills to implement it.
For most business owners, this is a vast sea of the unknown since there are so many techniques and details that go into effective online marketing.
When you choose to use managed digital marketing services, you can connect with your audience successfully and appreciate more sales and business growth.
Consider these great reasons why managed marketing services are your best option for getting your brand name out there and making more sales.
It’s easy to say that you need to start marketing your business online. How do you do it? Where do you begin? What methods should you use? How do you know if your techniques are working or how to improve them?
Digital marketing can be complex. To get results, you must have direction and understand your marketing goals. With managed digital marketing services, you work with marketing experts who will help you find that direction and create a plan for following it.
Marketing goals mean nothing without a strategy for reaching them. Professional managed marketing services take your big picture and direction, then create a strategy for meeting your goals.
Using highly successful methods, marketers will tailor a strategy to your needs so you see marketing success as quickly as possible.
Another critical part of successful marketing is unraveling who you are marketing to and learning about them.
A managed digital marketing service takes the time to learn about your business, your products and services, and then your audience to identify the best ways to interest and convert them.
One of the main ways that managed digital marketing services can help is by saving you critical time and money.
With professionals handling your marketing, you won’t be taking time away from running your business.
You’ll also save a great deal of money on your marketing by reducing duplication, disorganization, and disintegration.
Working with professionals, your marketing plan will run smoothly in the background while improving your company's position with your audience and competitors.
Professional marketers usually pay for themselves in reduced costs and increased sales.
Online marketing done in the right way will increase your brand’s exposure, build brand recognition, and generate a great reputation.
All of these things will help increase your audience so you make more sales.
A well-run marketing plan involves many different elements that must all be integrated to work with each other.
Without careful integration, marketing ideas can become redundant wasting valuable time and money or fail to cover all aspects required for success.
A skilled managed digital marketing service builds a team that works together to handle the different elements of your marketing strategy while ensuring they all work seamlessly as part of the whole plan.
Each step benefits the next to get you faster results without overlooking important details.
When your digital marketing strategy is good and runs smoothly, you see the results of increased conversions.
It takes skill, experience plus a great deal of time to develop and monitor the right strategies and techniques.
Professional managed digital marketing service providers will turn any marketing plan into a lead generating conversion machine so you get more sales and your business grows.
It’s easy to assume you can handle your online business marketing yourself.
In reality, the deployment of a thorough and effective marketing strategy requires more time and experience than you may have to invest.
Partner with a managed digital marketing service today so you can leave your marketing to the pros and watch your bottom line grow!
Marketing your business online can be challenging. Every business needs a different strategy and each strategy requires different marketing techniques.
On top of this, each technique requires time and experience as well as skilled organization so it works as a part of the entire marketing strategy.
Confused yet? If you are, managed marketing services could be the best answer for effective online marketing for your business.
A managed marketing approach to your business promotion is a cost-effective solution that includes all the elements you need to have a successful marketing strategy.
All business marketing starts with the development of a strategy that can succeed. A managed marketing plan begins by identifying business goals and challenges, then figuring out the best strategy to meet these goals.
A great approach that will get results is one that caters specifically to your business, works around any challenges, and finds optimal ways to identify your audience and convert them.
From advertising and email newsletters to blog and social media content, every online marketing plan requires a lot of high-quality content.
Managed marketing services gives you access to the professional writers, graphic designers, and content creators who can make your business look its best.
Great content builds brand trust and authority and helps expose your company to more potential customers.
Leads and conversions do not happen on their own.
Getting them requires the careful crafting and implementation of a marketing strategy and slowly guiding potential customers along the path to purchase.
Attracting leads and convincing them to convert is just one more step in the process that is included in effective managed marketing.
Tracking campaign results is an essential, yet somewhat complex part of online business marketing.
In determining campaign effectiveness and using it to review the overall strategy, marketers can make necessary adjustments to the strategy along the way to improve the results.
This is yet another part of a well-managed marketing strategy that requires a great deal of skill and is a critical part of every managed marketing plan.
Beyond working with marketers who simply know the process, complete managed marketing services get you experience as well.
With years of marketing experience behind them, skills to develop the best strategies, and use of the best techniques, marketing professionals ensure that you get your money’s worth and then some from your online marketing efforts.
Managed marketing services give you access to professionals with proven track records of more conversions and higher ROI for their business clients.
If you are thinking of investing in professional marketing services for your business, a managed marketing plan is your best option.
Working with an entire team of professionals who specialize in their respective parts of the online marketing process, yet understand how these parts need to work together, you will see the most success from your carefully-crafted online marketing strategy!
One of the best things about social media is that when you make a great post that really appeals to your audience, it can go viral and spread all over.
To do that, your posts need to be really eye-catching and stand out from the crowd.
If you put some extra effort into your graphics and images, your posts will rise above the crowd of all the other posts that look like a wall of text going down people’s feeds.
Try these tips on making and using great graphics and turn your posts from boring to breathtaking overnight.
While photographs are the obvious go-to, using a variety of graphical content can get your posts more attention.
In addition to photos, use charts, infographics, videos, typography, and any other graphic elements that fit the mood and message of your content.
Post different graphical content with each post to prevent your page from looking stale with the same thing used each time.
A great meme can really get attention for your social page and your business. People like memes, especially when they’re funny or witty.
Create some great, attention-getting memes that are relevant to both your company and customers, then watch them take off.
A great quote or fact within your content deserves highlighting; a good way to do this is to make a visual quote.
Using a nice background and a font that portrays the feeling of the message, make a graphic that will attract attention and inspire viewers to read the rest of your post.
Animations have always been a great option for grabbing attention and drawing in more readers. Include .gifs and other short animations that support your posts or even ephemeral, disappearing content.
When you include content that can only be viewed for a certain amount of time, readers will start clicking your link to make sure they see what it is you’ve uploaded before the little video is gone.
When choosing or taking photos for your content, consider ones that build the mood of your content and create an emotion in the reader.
People are more likely to read and share content that moved them in some way.
Photos that leave the viewer wondering what is going on are also great for getting the viewer to read your content in order to answer the question and share with others who have the same curiosities.
Another great way to improve your content with unique photos is to encourage your users to submit images of themselves using your products.
Not only will these photos act as great testimonials for your company, they can also build positive brand exposure when people see others featured as valuable customers who are important to your business.
Your featured customers will likely share your page with all of their followers, too.
Hashtags are an essential part of social sharing. They raise awareness and increase the visibility of your photos and your company.
Create lots of relevant hashtags for your image posts so your content will show up in many searches, exposing you to even more viewers.
Before you make your next post on social media, have you included some creative graphics?
With so many great ways to create interest and grab attention using photos and other graphical elements, you’ll breathe some new life into otherwise boring social media posts!
A newer term that’s been popping up lately in the social media marketing world is social selling, part of the process of increasing sales using social media services.
It is very similar to social marketing, but with a slightly different focus.
Used together, social selling and marketing provide your company with the social media marketing help it needs for brand building, connecting with more of your audience, and ultimately making more sales.
Social media marketing is just one branch of many types of online marketing used today to help businesses grow and sell more.
Technically speaking, it falls under the bigger branch of content marketing as social marketing revolves around circulating great content to social networks to show it to targeted audiences.
Social media services concentrate on creating high quality and relevant content to distribute in the hopes of attracting attention from those most likely to become a follower, a customer, or convert in some other way.
Social marketing may also include using paid advertising and other methods of getting a brand’s name in front of the right people.
The goal of this type of marketing help is always to attract viewers and increase exposure, then continue the progress toward conversion using social selling.
Social selling is the next step that happens after social media marketing does its job of increasing brand exposure.
With this technique, ads and content have already reached the target audience and that audience has taken a step forward by following the business page, commenting on something, or interacting in some other way.
Once the initial contact has been made, social media services try to build and nurture relationships with this audience.
Relationship building involves distributing even more valuable content to the user and engaging them to promote communication.
It involves finding ways to keep that user interested in the brand and coming back for more information and more interaction.
Social selling across different networking platforms is great for brand building, improving authority among audiences, and creating a level of trust that increases the chance that a user will actually buy.
In addition, it improves brand loyalty and sharing, which increases exposure even more.
Essentially, social media marketing and social selling work hand-in-hand as two steps of the same content marketing process.
They both revolve around the distribution of high-quality content for the target audience; however, one step focuses on attracting users while the other focuses on building relationships with it.
It’s easy to get content in front audiences; it's not quite as easy to sell them just by putting it there.
Social selling is the gradual, low-pressure sales strategy used to eventually create customers out of viewers.
Success with social media services depends on two things: an understanding of the social marketing process as well as creating and distributing outstanding and effective content.
Great content is the key vehicle for social selling and the element that brings social marketing success.
Companies that need social media marketing help must remember that ads and content distribution are only half of the battle.
To actually make more sales, they must also invest in a good social selling campaign!
Although most people think of Facebook, Twitter, and Instagram when speaking of social media platforms for marketing a business, it’s important to also remember LinkedIn.
Even though LinkedIn is a social platform made for business as opposed to friends and family, it’s a great place for you to make business connections and build your brand and business relationships.
Just like marketing to every other social media platform, getting top results from marketing to LinkedIn involves doing it the right way.
Use these 4 essential tips to ensure success with your marketing campaigns on LinkedIn!
Before you do anything else, it’s essential that you completely fill out your company’s profile page.
Business profiles that are completely filled out with information like business location, description and size as well as industry information, company logo, website link, and other critical facts receive twice the amount of attention than those that don’t.
Your company’s profile page must look professional and complete, the same as you want business directory listings and your other social media pages to look.
Fill out everything so the page is a great representation of your business and fits in with your overall presence on the Internet.
Once your company profile is ready to go, figure out your audience on LinkedIn so you can actually market to them.
Your audience will be different than who you’d be marketing to on other social networks. It may consist of colleagues, associated companies, employees, and others.
Market to the people and businesses you want to build relationships with, then engage with them actively to encourage engagement in return.
Like, comment, and share posts, follow important influencers, and connect with as many of the right people as you can.
This is the kind of networking that pays off the most on LinkedIn.
Since your audience is going to be different than who you want to connect with on other networks, your content should be as well.
Create content that your colleagues and/or employees will find useful and publish it to the LinkedIn Pulse at least monthly, more often if possible.
Post a& variety of content and make it interesting with a great title that includes a hook and relevant, high-quality images.
Circulate it to your employees and encourage likes and interaction to bring more attention to your posts.
Create an effective posting schedule, utilizing automated posting to keep things flowing.
Refeed some of your older, still relevant content to keep things moving and get more interest for your posts.
Even though LinkedIn connects you with a different audience than Facebook and other networks, it’s still important to market your business page beyond the platform.
Keep your company LinkedIn linked on your business webpage and all your other social media pages.
Post and tweet links to the content you post with your LinkedIn account. Include links to that content in your email campaigns, when appropriate and get as much publicity as possible for your content.
In the end, it all works to increase awareness of your brand and message, which helps to grow your company.
Social networking for businesses is about making connections and building your brand. When you market your company on LinkedIn, you can make some important connections and build advantageous relationships that will help your business grow.
Be thorough and persistent and you will see great results by marketing your brand on LinkedIn as well as the other popular social networks!
Every good business owner knows the best way to please customers is to listen to them.
You can find out what they want and need, what they like and don’t like about your business.
Then you can use that information to improve your ability to serve them.
Well, listening doesn’t just occur on a one-on-one basis or only at your place of business.
Social listening is similarly important as it will reveal all the important information you need to improve your customer service and actually sell more.
Also called social monitoring, social listening is basically a marketing technique that involves seeking out conversations on social media and making contributions to increase or improve a brand’s exposure.
It is done by first seeking conversations by searching for specific mentions, keywords, or phrases in the comments on social media and then joining the conversation.
Brands can use this method to educate people, engage with audiences, and build overall brand recognition and reputation, all of which helps to gain more sales in the long run.
Social listening is more than simply snooping on conversations and seeing what people are saying about your business.
In actuality, this type of monitoring and engagement provide some very important benefits that you can use to improve your marketing strategies and be able to better serve your customers.
When you know what people are saying both positive and negative, you can better help them.
Social listening gives you the means to increase engagement with your customers to improve their view of your brand if you are visible and reachable.
Marketing research suggests that more than three-fourths of all businesses do not participate in social listening.
That means they are not responding to customers online, engaging with them in a positive way, or using social monitoring to help them improve customer services.
If your business does all of this, you will gain customers.
Social listening offers you a chance to see who is advocating your brand and influencing others simply through their own conversations.
You can develop relationships with these individuals and find ways to reward them if they continue to spread the word about your brand and products.
The best people to find are the ones who already believe in your company.
When you use social listening to engage your users, respond to them, and help them, they feel valued as customers.
Companies that actively use social listening see 20% to 40% more in sales per customer.
Social listening and handling customer issues via social media can be a more cost-effective means of providing customer service than any other method.
It is less expensive than providing customer support by phone.
Additionally, the employees providing that service find their jobs are more pleasant when offering support through social media versus traditional phone support.
There are many ways that your business can benefit from using social media in your online marketing strategy.
One of them is through social listening, a method of engaging your audience, learning more about them, and helping them.
When you actually monitor what’s being said online, you can assist where needed and improve your company to best serve the audiences you want to be your customers!
Social media marketing offers you a great way to increase awareness of your brand and grow a following.
To take that following to the next level and turn followers into customers, social media marketing consultants stress the importance of offering your followers the two things they want most: information and a great experience interacting with your page.
Focus on three great tips about how to provide your followers with what they seek and watch your sales grow.
Even though your company’s social network pages exist to get you more sales, social media marketing services get the best results by focusing first on catering to the audience.
The last thing your audience wants is another business trying to sell to them with every post.
Instead, your social media marketing strategy should concentrate on giving your followers content they can appreciate, interact with, and share.
Offer them the information they want without high-pressure sales tactics.
Instead of losing the attention of your followers, you’ll be in a better position to gain reputation points with them and get more shares.
The more positively your audience feels about your brand, the more sales leads you will see.
Sell more by simply being a great page for your followers to interact with.
When you focus on your audience and interact with them, you promote a comfortable atmosphere where everyone else can also interact.
Social media marketing consultants find the pages that get optimal marketing results are those that have become a community of sorts to their many followers.
When you post content that invites engagement and begin to see followers interacting with each other, offering advice and answering questions, it suggests your environment is comfortable and becoming “the” page to go to for information as well as products.
This community feeling to your page offers positive messages to followers and customers, making them more likely to buy from you.
Beyond what is happening on your page, social media marketing services suggest that you pay attention to what is happening on other pages as well.
Seek out social influencers who are either already talking about your brand and products or who you could get to talk about them.
Reach out to the influencers who can help you the most and build a relationship with them.
Whether you pay them or offer something else in exchange, seek out reviews and mentions that can be seen by a whole new audience of followers.
Social influencers who already have an audience can help you obtain more followers and customers.
If you want to get more sales from your social media marketing efforts, make sure you focus on the right things.
Paid advertising can always help but social media marketing consultants find that your company’s social media page needs to also work for you.
Social media marketing services suggest that by providing your followers with great information and a welcoming place to interact as opposed to a heavy sales pitch, you’ll gain more and generate more leads.
Boost brand exposure, reputation, and sales by using social media in the best ways possible!
Social media has become an important part of every online marketing campaign.
It’s great for brand building, increasing exposure, and can even help generate better SEO and improve marketing results from organic search.
When used the right way, social media can prove to be powerful technique that can also get you more sales.
Essentially, social selling is using social media to make more sales. It is a method of finding audiences, engaging with them, and building brand reputation to increase sales.
Social selling takes advantage of the fact that most people are on social media today where you can easily target and remarketed to them.
It replaces the old methods of cold calling, demonstrating products, and generating leads with a more social means of doing so.
It allows you to socially educate and engage with followers about your business, generating interest in what you sell and then generating the leads that will turn into sales.
According to Better Business Bureau reports and other marketing research, 90% of consumers use social media in one way or another.
Of those, 90% use their social media to search for and research products and companies before making a purchase.
An estimated 75% of consumers are significantly influenced by the information they find on social media and use it to make purchase decisions.
Additionally, research by Google suggests that today almost 50% of all online buyers are within the 18 to 34 year age group, which happens to also be the largest age group using social media.
Considering how the use of social media continues to grow every year, this means a huge, continually growing audience of the right people for businesses to target in a more direct way than just optimizing for organic search.
Social marketing, including advertising on various social platforms and even selling directly from them, can greatly increase your ROI.
Research on social marketing finds that for many marketers, the ROI for social marketing campaigns can be as high as $5 for every $1 invested.
Sales KPI metrics tend to be considerably higher in terms of quotas, renewals, and forecasting as well, all of which allows you to create very effective marketing campaigns.
Marketers can also see as many as 45% more sales opportunities and many top companies using social selling have seen 15% or higher gains in revenue each consecutive year they have participated in social selling.
This is 3 to 4 times the yearly revenue gain achieved by most businesses that don't make social selling one of their online marketing campaigns.
Basically stated, businesses sell more products and services when they use social media to find, interest, engage, and then sell to customers.
Social media has become one of the most prominent entities online today. With such a huge pool of marketable consumers, it’s no wonder that social selling helps businesses increase their profits.
Using the right techniques, you can boost your digital marketing and see a much greater return by marketing where your customers are.
Go to them rather than just relying on trying to bring them to you. Then you will gain a much better chance at selling to them!