The fact that fast loading mobile website pages is a critical SEO factor should be nothing new to marketers organizing paid advertising campaigns.
Last July, Google highlighted this fact even more by introducing Mobile Speed Score for Landing Pages specifically to help marketers using Google Ads pay per click advertising, formerly [...]
AB Split testing is something we do here at Marketing Heroes; we have this motto drilled into our brains “Test, don’t guess!” What does that mean? It means we test everything, especially in ads. It also means when we’re working on something for you especially with paid [...]
Howdy - Marisol here! Have you ever sat down to create something and wondered what colors you should pick? You may even wonder “why does it matter? Can’t I just pick colors that look good together?” Yes, you should always pick colors that look good together; however, [...]
There are a number of ways for businesses to gain successful search engine visibility, including paid advertising in Google’s SERPs. Pay per click advertising is one such method that can complement regular SEO and other marketing strategies. While it is true that visits through organic search are [...]