Using emerging artificial intelligence or AI technology, Google is developing a search engine that can think for itself in choosing the best websites to show users. This type of machine learning is impressive; however, it presents many challenges to SEO specialists who are trying to keep up with the advancements in effective search [...]
A meta description is one essential meta tag on a web page that should always be filled out to improve SEO marketing efforts. This descriptive insert is one of the HTML header tags that help users understand what that web page is about. Like title tags, meta descriptions must [...]
Over the past year or two, Google has slowly been preparing us for its Mobile First index which has been in testing since the fall of 2016. You have likely seen it in action, as more SERPs are leading to mobile-optimized sites even on desktops. So how should [...]
Since it was first released, Google’s Penguin algorithm update has caused headaches for SEO specialists all over. Now, since its most recent update in late September, some of those headaches may finally be resolving. Google has improved Penguin in a number of ways, one of the most [...]
