Active social media management is more important for a successful business than it has ever been before, which means it’s time to finally tackle your company’s lack of social presence and develop an effective social media strategy.
Start with this basic outline offered by top social media marketing consultants on how to approach it all so you can hit the ground running in 2020 with your social media in full swing!
1. Define Your Target Audience
As with every other marketing plan you might create, it’s essential to first identify your company’s target audience and study it, as you’ll build on this information to generate an effective social media plan.
Certain audiences can be reached more effectively on certain social sites, which you’ll want to include in your strategy.
Once you’ve researched audiences, look into those different social sites and how you can use them to reach your niche market using specific content, advertising, tagging, and more.
2. Identify Your Main Goal
For any marketing campaign to work, it’s critical that you identify the one and only goal your efforts are working toward.
Whether you want to build a following or grow a mailing list, increase brand awareness, drive website traffic, increase sales, and more, your specific purpose for creating a social media marketing plan will guide you in how to actually create strategy.
Keep your goal SMARTT - Specific, Measurable, Achievable, Realistic, Timely, and Trackable.
3. Develop A Social Strategy
Focusing on your SMARTT goal, identify a social media management strategy outlining how you’ll accomplish it all.
Break down your goal into actionable, smaller strategies that include publishing a variety of quality content, producing a content production and publishing schedule, and monitoring analytics to determine engagement, reach, and ROI so you can target more effectively.
4. Develop A Social Platform Strategy
Choose which social media platforms your marketing services will focus on and identify why those platforms were specifically chosen to reach your audience.
Research each platform to determine its suitability for your goals and how well you’ll be able to reach your target audience using it.
Include in your strategy how often you need to post to effectively capture your audience’s attention and what process you’ll use to do so based on how easy or difficult it is to do your posting.
5. Develop A Content Strategy
Once your social media management plan indicates where you’re posting, who you’re posting to, and how often, then research discussion topics, pain points, and questions to develop content that answers all of these.
Focus on what the audience thinks is important, not what you think is important.
The more helpful your social media content is to them, the more likely they are to view, interact, and follow.
Put Your Social Media Management Plan Into Action!
Social media marketing doesn’t have to be hard.
Instead of being intimidated or overwhelmed by it, move into 2020 with the confidence that this year you’ll engage in social media to reap the rewards.
Create a practical strategy using this simple process just like professional social media marketing consultants.
Once you’re underway with an effective social media plan and see how much it can benefit your business, you’ll wonder how you lived this long without it!