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The main purpose of claiming and completing a Google My Business page is for local companies to rank on Google Maps.

This is where local searchers in need of what they have to offer can find them most easily.

Yet there is more to effective Google My Business marketing than simply filling out the page, as that alone will not result in ranking on the Map.

These tips practiced by Google My Business marketing agencies can help non-ranking businesses increase their chance of ranking on Google Maps.

1. Include Standard NAP and Schema

An essential part of establishing an online presence that users and Google’s search algorithms will recognize is using a standardized name, address, and phone number format on Google My Business pages and all other website pages.

Including recognized local business schema is one more way to facilitate recognition by the algorithm and aid the proper interpretation of a company’s pages and purpose.

Business owners should follow up with third-party sites and citations to ensure this information is correctly listed on those pages, too.

2. Optimize for Organic Search

While GMB marketing deals mainly with a company’s GMB page, their regular website comes into play with all of this as well.

To ensure the best results, both GMB pages and company websites must both be optimized to perform well in the SERPs using the known effective techniques that generate better page rank.

3. Actively Post Linked Content

GMB marketing agencies stress the need to keep posting useful and optimized content, not only to a company’s website and social media pages but also to their GMB page.

Continuous, regular content posting including lots of linked images lets the algorithm know that the page is active and the business is relevant for local searches.

4. Embed the Map on Website Contact Pages

One of the simplest ways to gain better search relevance with Google and increase the chance of appearing on the map through a Google My Business page is to embed the map onto a company’s website contact page.

Doing so helps Google to be consistent when recommending webpages and GMB pages through organic search.

5. Seek and Manage Customer Reviews

Reviews and testimonials are important factors that generate an online reputation and help the search algorithm gauge a company’s authority and prominence.

To benefit from good service to others, Google My Business marketing weighs heavily on encouraging customers to leave reviews on the GMB page and for businesses to manage their positive reputations effectively.

6. Build Backlinks Locally

Backlinks are not just for websites these days.

They are important for GMB pages as well.

Inbound links from other local businesses and directories further help to validate a local company’s relevance and reputation, improving their positioning in organic search and ability to show up on the Google Map.

7. Engage The Community

Lastly, GMB marketing agencies encourage business owners to engage with their community both online and offline whenever possible.

Joining the local Chamber of Commerce, adding listings to local business directories, sponsoring community events, publishing community-oriented content, partnering with other businesses, and being featured in local papers are just some of the ways that business owners can achieve this.

Improve Ranking on Google Maps With Good GMB Practices

Google My Business pages are a valuable, free resource that can literally get a local business on the (Google) map shown to local customers when they search.

Ranking on Google Maps takes some GMB marketing effort, but can still be done fairly easily.

When businesses don’t rank, these tips and tricks used by Google My Business marketing agencies can help companies be more seen by the algorithm and the community at large!