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Organic search and mastering Google’s SEO algorithm are key factors for success in any type of small business digital marketing campaign.

One of the most important ways a small business can improve its marketing SEO is by understanding the significance of E.E.A.T. and how Google uses it.

With a focus on the essential components that comprise the E.E.A.T. theory, any business owner can raise their SEO marketing to the next level by proving to Google that they are worth being noticed!

What Is E.E.A.T.?

E.E.A.T. is the acronym for four very important small business SEO marketing terms: Experience, Expertise, Authoritativeness, and Trustworthiness.

It is a concept that has been years in the making as Google has gradually developed its search algorithm with the algorithm essentially seeking out these qualities in every website it interprets.

Small business websites that exhibit the highest levels of E.E.A.T. tend to be rewarded with higher pagerank related to organic searches.

Noting this, every small business owner trying to gain an edge in their SEO marketing against their local competition should have a clear understanding of E.E.A.T., how it works, and how it can bring their pages to the top of the SERPs.

How Does Google Use E.E.A.T. In Its Search Algorithm?

E.E.A.T. is comprised of four main SEO categories that Google uses to assign value to every website that can be searched:

Experience - What type of experience are users having with a small business website? Does the website provide quality, original content that provides value to customers who visit it? Are customers engaging with the website?
Expertise - Is the small business owner considered an expert in their profession according to the community? What are their credentials and business track record?
Authoritativeness - Does the company’s website include high-quality incoming links from authority sources? Great content that is useful and informative can help build legitimacy and authority so that others want to recommend it.
Trustworthiness - Are the website and its incoming links trustworthy? Factual information and current, clean SEO tactics all count toward building trustworthiness with the algorithm as evidence of a small business that should be promoted with a higher pagerank.

Watch Here To Learn About E.E.A.T. and SEO Marketing

In this week’s Business Growth Hacks clip, Chris from Marketing Heroes discusses the E.E.A.T. concept of SEO for small businesses and how a focus on E.E.A.T. can promote the mastery of Google’s algorithm for better results with organic search:

E.E.A.T. More to Succeed with Small Business SEO

Though the E.E.A.T. concept involves only four main categories, achieving SEO success for small businesses with those categories requires effort.

At the base of it all for small business owners lies high-quality website content, honest SEO practices, and other ways to build acceptance from experts and provide good service to customers.

Ultimately, small business owners who put effort into what they E.E.A.T. will gain consideration from the Google search algorithm, which is the first step to attracting more customers through organic search.

Learn more about E.E.A.T. by watching the full Workshop here or by scheduling a free marketing call with Chris at Marketing Heroes!