Over the past year, Google has updated its Google My Business page feature and the entire Google Business Profile suite of marketing tools.

Since its inception, Google My Business has been an invaluable free resource for helping local businesses of all kinds succeed within their communities.

Yet before any small business owner can take advantage of these great free SEO marketing tools, they have to claim and verify their Google Business Profile and optimize it!

Why Verify The Free Google My Business Profile?

One of the best resources that Google provides for business owners trying to compete in a local market is the Google My Business page and the entire suite of free Google Business Profile tools.

GMB pages act as a secondary, more powerful SEO website for small business owners, connecting them not only with their community but with Google Maps as well.

The beauty of this marketing tool is that when a small business owner verifies their free business directory listing and correctly fills it out, they are immediately one step closer to their next new local customer.

When well-optimized, Google My Business pages make it easier for small businesses to show up in “near me” local searches and in the Google Maps 3-Pack, the most coveted spot for business owners on the Google search results page.

How Should Google Business Profiles Be Optimized?

Small business owners can optimize their Google Business Profiles and GMB pages using the same general SEO marketing techniques that apply to website optimization and SEO ads.

The Google Business Profile suite is easy to fill out, allowing business owners to customize it like their personal marketing web page and then add SEO keywords, links back to their company web pages, standardized NAP, and much more.

Most importantly, business owners who verify their GMB pages will have access to a platform where they can easily collect business reviews that drive SEO and quickly increase their customer base.

A great Google business rating is one of the best free advertisements any small business owner could wish for!

Watch and Learn About Optimizing Google Business Profiles!

In this Business Growth Hacks video clip, Chris from Marketing Heroes discusses Google Business Profiles and why it is essential that small business owners optimize theirs to improve SEO and ensure they show up in the local search results:

Optimize Google Business Profiles To Benefit From SEO!

Google My Business is one of the most important marketing tools that any small business owner has to achieve a high search results ranking.

The key to accessing the important benefits of that free GMB page, including the ability to rank in the Google Maps 3-Pack, starts with knowing the correct way to verify and fill out the company’s Google Business Profile.

Learn more about optimizing Google Business Profiles and why it is so important for business SEO by watching the full Business Growth Hacks episode by clicking here or scheduling a free marketing call with Chris from Marketing Heroes!

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