A common complaint about paid search advertising with platforms like Google Ads or AdWords is the restrictive character limits.
It can be a real challenge to fit in the information you want and need into your small ad yet still make it engaging enough to get clicks.
One solution to this problem that marketing companies rely on is Google ad extensions.
Never heard of ad extensions?
Well, you’re not alone as it seems even though ad extensions have been around for a while, not many people are making use of them in their paid search advertising services.
Learn about ad extensions here and start taking advantage to improve your CTR overnight!
What Are Google Ad Extensions?
Ad extensions are little snippets of extra information you can include in your paid ads that provide more details to the searcher, increasing the chance that they’ll click through.
It’s a feature that can help searchers more easily find what they want, such as a company’s phone number, directions, or even an active sale or promotion, right from the Search Results page.
When marketing companies implement this feature, the search engine will apply extensions when the ad meets minimum ad rank criteria and it determines that the extension provides added information that will be useful based on the search that was made.
Though Google does not guarantee an extension will show up every time an ad is shown, it’s silly not to use them since they can be implemented for free as you only pay if one of the extension links gets clicked.
Data on the use of ad extensions with paid search ads suggest they improve ad CTR considerably, so why wouldn’t you use this tool?
Different Ad Extensions for Paid Search Advertising
There are quite a number of extensions you can use with paid search advertising to improve your ad with additional details that can attract more users and improve your Click Through Rate of CTR, including:
- Locations and Affiliate Locations - Displays addresses, distances, map locations, and directions.
- Call Numbers - Provides a phone number and encourages calls right from the ad.
- Callouts - Additional text space to add a promotion or other special call out.
- Sitelinks - Space for a website link to direct users right to a specific page.
- Prices - Including a price right within the ad is another great way to convince users to click onto a site.
- Apps - If you have an app, give users the option to download it right from a link in the ad.
- Structured Snippets - More text space to include a snippet to create more interest using a list of products, product features, and more.
Which Extensions Should You Use with Your Ads?
So which extensions should you include in your paid advertising services?
Since the algorithm determines which extension is going to be most useful for each different search and applies them as needed, why not use all of them?
With no actual cost to you to turn them on, there’s no reason not to!
The more details and information you can possibly provide to searchers coming across your ads, the greater the chance they will click your ad and become a customer.
Final Thoughts on Ad Extensions for Google Ads
Convincing users to click your paid search ad is a challenge that can be overcome by showing users the right ad.
One way to improve your ads and provide more of the answers that searchers are seeking is by implementing ad extensions in Google Ads.
Advertising companies that take advantage of the ad extensions feature see a higher CTR and more click-throughs lead to more sales!