Case Study Description
Market: Florida (Mid-Size)
Client Type: Residential Roofing
Partnership Began: February 2024
In February 2024, we partnered with a mid-sized residential roofing company based in Florida, aiming to scale their lead generation and boost overall sales performance. Over the course of the partnership, the client invested $96,000 in our marketing strategy — a figure that quickly proved to be one of the best business decisions they had made.
The results speak for themselves: our campaigns generated an impressive 2,855 qualified leads, which converted into 1,947 booked appointments with interested homeowners. From these, the client successfully closed 723 roofing projects, maintaining a 25% close rate — a strong performance in a competitive market.
With an average cost per lead of just $33.40, the client achieved remarkable efficiency in their marketing spend. This translated into a total of $5,200,000 in revenue, delivering a staggering 55X return on investment (ROI).
By combining targeted advertising, refined lead nurturing, and a streamlined sales process, we helped this Florida roofing company dominate their local market, increase their close rates, and substantially grow their bottom line — all within a relatively short time frame.
