Social media has become an important part of every online marketing campaign.
It’s great for brand building, increasing exposure, and can even help generate better SEO and improve marketing results from organic search.
When used the right way, social media can prove to be powerful technique that can also get you more sales.
What is Social Selling?
Essentially, social selling is using social media to make more sales. It is a method of finding audiences, engaging with them, and building brand reputation to increase sales.
Social selling takes advantage of the fact that most people are on social media today where you can easily target and remarketed to them.
It replaces the old methods of cold calling, demonstrating products, and generating leads with a more social means of doing so.
It allows you to socially educate and engage with followers about your business, generating interest in what you sell and then generating the leads that will turn into sales.
Why Is Social Selling Important Now?
According to Better Business Bureau reports and other marketing research, 90% of consumers use social media in one way or another.
Of those, 90% use their social media to search for and research products and companies before making a purchase.
An estimated 75% of consumers are significantly influenced by the information they find on social media and use it to make purchase decisions.
Additionally, research by Google suggests that today almost 50% of all online buyers are within the 18 to 34 year age group, which happens to also be the largest age group using social media.
Considering how the use of social media continues to grow every year, this means a huge, continually growing audience of the right people for businesses to target in a more direct way than just optimizing for organic search.
How Can Social Selling Boost Your Marketing?
Social marketing, including advertising on various social platforms and even selling directly from them, can greatly increase your ROI.
Research on social marketing finds that for many marketers, the ROI for social marketing campaigns can be as high as $5 for every $1 invested.
Sales KPI metrics tend to be considerably higher in terms of quotas, renewals, and forecasting as well, all of which allows you to create very effective marketing campaigns.
Marketers can also see as many as 45% more sales opportunities and many top companies using social selling have seen 15% or higher gains in revenue each consecutive year they have participated in social selling.
This is 3 to 4 times the yearly revenue gain achieved by most businesses that don't make social selling one of their online marketing campaigns.
Basically stated, businesses sell more products and services when they use social media to find, interest, engage, and then sell to customers.
Social media has become one of the most prominent entities online today. With such a huge pool of marketable consumers, it’s no wonder that social selling helps businesses increase their profits.
Using the right techniques, you can boost your digital marketing and see a much greater return by marketing where your customers are.
Go to them rather than just relying on trying to bring them to you. Then you will gain a much better chance at selling to them!