If you’re not already doing it, you should be using remarketing as a part of your online marketing strategy. Why? Because it creates customers. Research on remarketing suggests that while organic search only has a conversion rate of about 2%, retargeting can increase that to as much as 5%.
How does remarketing actually work? Through psychology. Before you assume you don’t need a remarketing campaign or it seems too complicated, take a look at how it works and why it's so important to your business. Then achieve the best results by working with a marketing specialist who can set up an effective campaigns for your company that will get you sales.
The Basics of Remarketing
Remarketing is an online marketing technique that takes advantage of user data and interest shown to turn website visitors into actual customers. By tracking visitors to your website and noting what pages they visit, how long they stay, and what else they do on your website, you can filter them into groups that can be retargeted with specific ad content.
When you show these visitors tailored ads about the products they showed interest in, you can coax a number of them back to make a purchase. Without retargeting, those visitors would have left and possibly never come back. Instead, your retargeting ads kept your website and those products in their mind long enough for some to follow through and buy from you.
Why Does Remarketing Work So Well?
Successful remarketing works on the principles of basic human psychology. Marketing research suggests that for any viewer to become comfortable enough with a brand to buy something, they need to see messages from that company at least 5 to 7 times, sometimes more. The customer who searches, visits, and immediately buys is a rare one.
Knowing this, it’s important for competing brands to get their names and products in front of those customers who have already shown interest in some way by tracking and targeting them, then repeatedly showing them relevant ads. Doing so builds brand recognition and greatly increases the chance that viewers who still have a need and still have not purchased will come back and do so. This chance increases by more than 70% when the visitor has left a full shopping cart without actually completing the purchase.
Become More Competitive with Targeted Remarketing
The proof is there; remarketing can work for you. It’s just a matter of tracking the right users and targeting them with the right ads. What is especially good about it is that it's an underused technique. This means there is a high possibility that many of your competitors are not using remarketing in their marketing campaigns.
This can give you a big boost in terms of bringing previous visitors back to your website before they buy from someone else. You can even program your targeting to find similar audiences of viewers who have yet to visit your site but are searching for the same products. Then you can draw them in as well, even if they previously bought from a competitor.
Remarketing is a cost-effective, easy marketing technique that can bring you as much as 150% more sales than organic search alone. If you’re serious about killing your competition and bringing in the sales, you should consider making it an essential part of your online marketing strategy. Even if it seems like more effort than you have the time or skills to do, don’t pass up the opportunity. Hire a marketing firm that will design a great remarketing campaign to help you bring back lost visitors and boost your sales!