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Creating conversions is the ultimate goal of every digital marketing strategy.
It is a measure of how well digital marketing tactics are working for a particular business as well as a means of determining what else can be done to improve the conversion rate.
The big marketing question is: what [...]
Today’s SEO professionals recognize that one of the more important elements of any webpage for generating SEO and competing in the SERPs is a good page header, preferably an H1 header.
H1 headers are critical for getting page content indexed properly so the search algorithm understands what the page is [...]
According to the digital marketers that introduced the concept, domain authority is a vital tool that can be used to estimate website performance in the SERPs and build a digital marketing strategy to improve it.
Developed by the team at Moz, one of the leading authorities in online marketing today, [...]
Digital marketing advances faster every year as web developers and marketing specialists find newer and better ways to keep the sales coming in.
One thing that has not changed within marketing strategies over the years is the correlation between page load speed and conversion rates.
As basic and simple as it [...]
High conversion rates are the name of the game in digital marketing.
Getting them requires skilled marketing strategies that attract the right audiences, hold their attention, and convince them to click.
Try these highly effective digital marketing tactics to improve your website conversions in a snap!
A well-known fact to today’s reputation management consultants is that digital reviews play a critical role in increasing sales.
Therefore, customer feedback in the form of reviews and testimonials must be viewed as an essential part of every digital marketing strategy.
By understanding how online reviews work for a brand, [...]
Another year has come and gone and with a new one quickly approaching, it is time to look at all the changes happening in digital marketing to plan out the next year’s best digital marketing strategy.
With so many more people relying on the internet for their shopping considering the [...]
The Google My Business or GMP page is a free marketing asset that every business should be using.
All professional digital marketers know that this page serves not only as a business directory for your business but it ranks your company among your local competition via the Google search engine and Google [...]