The main purpose that your website serves is to generate leads that will hopefully turn into conversions.
Yet not all potential clients are created equally, so how can you structure your lead marketing to bring in more qualified potential clients who are more likely to convert?
Follow these great tips [...]
Chances are that no matter what business a company is involved in, the COVID-19 pandemic has affected it or its customers somehow.
Based on this widespread impact, it’s critical that companies adjust their lead generation marketing plans to take into consideration how the attention of many consumers and clients has [...]
Email marketing is one effective means of lead generation that every business should be using.
In planning a useful email campaign that actually works, lead generation marketers typically use either what is called a drip or a nurture campaign.
Both involve sending multiple emails to the collected mailing list; however, [...]
The main purpose of your business website is do more than just introduce your business to customers and state your company’s message; your website should also generate leads and then convert them.
A great looking site means nothing if it doesn’t turn visitors into actual sales.
That’s why it’s so [...]