Getting started with paid search advertising can seem easy enough, right? Just create an ad account, pay for the pay per click advertising you want, and the rest is easy as pie!
As good as that sounds, you're unlikely to get the results you want if you stay with the [...]
Click fraud is a legitimate issue that can interfere with your pay per click services and destroy your advertising budget in the blink of an eye.
It’s a problem that businesses have dealt with since the creation of online advertising and pay per click ads.
Although Google does take some [...]
Pay per click ads are probably one of the easiest forms of online advertising that any business, even smaller ones, can use to start attracting new customers.
Yet it’s a common misconception that only bigger businesses with higher ad budgets can do well with it.
Success with PPC services simply [...]
Pay per click and pay per call advertising are popular, effective marketing tools used in various forms. These ads give marketers an affordable way to generate leads since businesses do not pay unless they get actual results. Based on this type of results-oriented advertising, it is essential [...]
Hey y'all! Sarah here - today I’m going to be talking about pay per click ads and why budget is so important. A problem we frequently see is not enough of an ad budget. Today I’m going to show you the math behind PPC ad spend and leads, [...]
Staying ahead of the competition is critical for a local business, as every new click or call could mean another sale. One of the more effective marketing strategies to help a local business do just that is with online paid advertising that utilizes PPC services. Pay per [...]
There are a number of ways for businesses to gain successful search engine visibility, including paid advertising in Google’s SERPs. Pay per click advertising is one such method that can complement regular SEO and other marketing strategies. While it is true that visits through organic search are [...]
Pay per click services have become an essential advertising tool in the mobile marketer’s SEM arsenal. Getting the best results with PPC services means finding the most effective and creative ways to use such services. With this in mind, marketers should consider the following ideas for making [...]
Yes, you read that correctly!
In the very immediate future, Google will be sending out emails to some business customers advising that unless you reply back to opt out, Google is going to "help" you by managing the Ad campaign(s) you have with them.
"Behind the scenes," Google will [...]