It’s not just marketing in the sense of advertising, but a whole host of managed techniques that work as part of a comprehensive strategy to achieve different goals.
So what types of services are included in the managed plans that digital marketing companies offer?
Everything needed for a well-rounded online marketing strategy.
These two techniques focus on driving traffic to a webpage by optimizing for organic search results and strategically placing ads where users will see them.
The goal of both techniques is to simply bring more people to a company’s website by using onsite and offsite optimization techniques as well as placing the right ads to attract users directly while also supporting SEO generation.
2. Content Marketing
Content marketing is the second step in generating SEO as well as bringing in audiences through social and other channels.
It involves creating useful and valuable content that viewers want to see, then distributing it using various channels to increase brand exposure and build a following.
With great content, businesses can build authority with their followers, achieve more sales, and build customer loyalty.
3. Social Media and Email Marketing
Both social media and email are important ways that digital marketing companies can distribute that great content.
Posting and engaging on social media creates more followers and wider brand exposure.
Email lists make it possible to promote directly to interested parties who have opted in to receive communications from a brand.
Through publishing unique, fun, and useful content to social media channels, website traffic is increased as well as organic SEO.
4. Brand and Relationship Building
Building customer relationships by using the above and various other techniques is another critical element of effective managed marketing services.
Relationship building through interaction and accessibility increases trust in a brand, which helps spread brand awareness.
It also builds a good reputation with audiences and creates long-term, loyal customers.
When customers feel that a company can be trusted and out there to help them rather than to simply push sales, they are more likely to remain customers.
5. Pay Per Click Ad Campaigns
Digital marketing includes the management of pay-per-click ad campaigns. Using ads for search, display ads, and even ads on social media, companies can support their other techniques and keep interested parties coming to their website.
Pay-per-click rounds out the different elements bringing traffic to your site, which builds SEO and exposes users to great content that either converts or turns them into followers.
Each element works together with all the other elements to reach even more people, create an entirely positive impression, and generate ever-increasing sales.
Effective digital marketing involves more than just placing ads; it’s a whole strategy built from various techniques that work best as part of a managed marketing plan!