A good remarketing campaign can help you increase website sales by putting your ad in front of visitors who have already shown interest in your products.

Yet the trick to achieving success with these campaigns is finding the right visitors and showing them the right things.

Stretch your advertising budget as far as possible using these great strategies - or outsource to a marketing professional who will!

1. Target All Visitors Who Abandon Shopping Carts

Although you do want to track and target most of the users who visit your site, the most important ones to target are those who leave abandoned shopping carts.

These visitors are only one step away from completing a purchase and commonly the easiest to convince to do so with the right prompt or offer.

2. Target Similar Audiences

Beyond targeting those who actually visit your website, include similar audiences in your remarketing campaigns.

our ads will be shown to users fitting your targeting filters who have not yet visited your site but might be interested in the same products as your current customers.

3. Set Up Dynamic Retargeting

Dynamic targeting in AdWords lets the product suggestion engine do some of the thinking for you.

It will show specific or related products to previous website visitors in the ad format that is likely to perform best based on user demographics and the device.

4. Up-Sell and Cross-Sell

Target existing customers and bring them back to the website to make additional purchases.

Show them related products, accessories for their previous purchases, and other items of interest.

5. Tailor Your Remarketing Ads

Rather than creating generic ads for all audiences, generate a pool of ads, each tailored to specific retargeting lists to increase relevance and build more interest.

Tailored ads are more likely to convert audiences.

6. Adjust the Duration of Target Lists

Create different retargeting lists with shorter and longer membership duration.

Tailor shorter duration lists to target most recent visitors and purchasers.

Tailor longer duration lists to target visitors within the last 60 or 90 days.

7. Use Ad Frequency Caps

Avoid showing the same ad over and over again to the point of inducing ad fatigue.

Include frequency caps in your remarketing campaign and have a series of ads to show your audiences that will keep them interested.

8. Schedule Ads According to User Demographics

After all the targeting and budgeting, you want to make sure your most likely converts will see them.

Schedule ad timing based on audience demographics so the exposure goes further for you.

9. Bid on Lists Most Likely to Convert

When bidding on AdWords lists, spend more on the ones that you are most likely to convert.

These include viewers who left abandoned shopping carts, those who actually visited the site, and those who visited multiple times or viewed multiple pages.

10. Design Responsive Ads

Make sure your ad presents correctly every time regardless of the device where it is shown .

Use responsive design when setting up your ads so there’s no question about what targeted users will see when your ads are shown.

Remarketing is one of the best marketing strategies you can use to recapture the attention of previous viewers and coax them into making purchases from your website.

Design your campaigns by paying attention to the above details so your campaigns are most effective.

Better yet, get optimal results from your advertising dollars and increased sales from your remarketing campaigns by hiring professional marketers to handle it for you!

Want Top Remarketing Techniques That Get Results?

Marketing Heroes Can Custom Tailor Your Remarketing Campaign!

Call 979-364-0584!