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Goal setting is essential for planning digital marketing and business growth overall.

Every small business owner investing in their digital marketing plan should already know this, especially those who have been paying attention to recent Marketing Heroes video marketing workshops.

What many don’t fully realize is the different types of goals that should be made to grow a business and how they all come into play together.

At the top of that list should be their Big Hairy Audacious Goal or BHAG.

What Is A BHAG?

Every business owner needs a Big Hairy Audacious Goal or BHAG at the top of their goal ladder, as this is the one goal that all others will work toward.

When planning out digital marketing strategies, all that goal setting discussed in previous workshops revolves around creating the little steps that help a company rise closer to reaching its BHAG.

The BHAG is the big long-term goal that every business owner should set for their company to give them direction with their smaller goals.

It will also give direction to digital marketing, allowing companies to more effectively decide where their marketing budget should be invested.

How Can A Business Owner Find their BHAG?

Setting a Big Hairy Audacious Goal and addressing the digital marketing tactics required to reach it might seem easy to do, but it does take a good amount of thought.

There is more to setting a BHAG than simply saying “I want my business to break $20 million in new sales this year!”

A good BHAG needs not only to be achievable within a specified period of time but must also help a business owner reach other accomplishments.

A BHAG must be broad enough to encompass all the smaller goals required to get there, while also being specific enough to be attainable.

And as already mentioned above, investments in digital marketing should reflect the smaller goals that will slowly get a company to its BHAG.

Learn How to Set A BHAG In This Video/Blog!

Learn more about Big Hairy Audacious Goals, their importance, and how to set them in this 5-minute digital marketing methods workshop with Chris from Marketing Heroes.

Listen in as he introduces the concept and explains what a BHAG is, and why setting one is so important.

Need Help Setting Your BHAG?

A smart, achievable Big Hairy Audacious Goal is something that every company needs before investing any money in digital marketing or advertising of any kind.

With Chris’s help, business owners will have the guidance needed to identify their BHAG, then use that to set the smaller goals that will lead to it.

Those in need of help with their digital marketing or who would like a chance to talk about their BHAG with a professional can take advantage of a free marketing call with Chris by clicking here, and also get a free copy of his book “The Ultimate Guide to Digital Marketing,” by clicking here.