Sometimes your next customer is actually the visitor who just left your website. Using a technique called remarketing, you can woo some of those visitors back to your site and convince them to make a purchase. It’s a valuable marketing strategy your competitors are likely using to grab customers looking for the products that you both sell.
So how do you do it on your own website?
You certainly must understand how remarketing works and how to implement it with your current advertising platforms. Like other marketing strategies, it takes some knowledge and practice to get it right to see great results. A cost-effective option for more more sales with remarketing is to outsource to a marketing firm that understands the process and how to make it work for you.
What is Remarketing?
Simply defined, remarketing is an online marketing strategy that tracks the actions of visitors to your website, then uses that information to serve them your ads at a later time. There are a number of ways it can be done using AdWords and other ad platforms so viewers continue to see your ads and the products they initially viewed before they left your site.
Why is Website Remarketing Important to Your Business?
When used alongside other effective marketing strategies, remarketing gives brands a second chance to convert visitors who have already shown interest in a product on the website.
Whether they abandoned a shopping cart or simply researched a product and left, remarketing allows you to coax many of those visitors back to your site by reminding them that your products are there, even as they view other websites.
You can tailor your ads to offer discounts and promotions or even market similar or associated products to these visitors to keep their attention and encourage them back.
This method of automatically tracking visitor interaction to serve ads and reel visitors back in has a higher conversion rate than conversions originating from organic search and other strategies. Quite simply, if you're not using remarketing, you're missing out on hot leads that can equate to increased sales with a little prodding.
The Many Benefits of Remarketing
- Increases Conversion Rate - You’ll make more sales from customers who have already shown an interest in your products.
- Increases Brand Awareness - Visitors will start to recognize your brand’s name the more they see it in ads designed to remind them of your presence.
- Easy Lead Generation - Remarketing campaigns are fairly easy to set up in comparison to other types of sales campaigns, so you can start generating new leads from previous visitors almost immediately.
- Provides Important Analytical Data - Remarketing campaigns collect a variety of data that can be used to create specialized campaigns.
- Cost-Effective - In comparison to many other strategies, remarketing is very cost-effective as it generates more leads and conversions that results in a greater ROI.
While it's obvious that remarketing is a profitable strategy to use for your website, setting up and targeting your campaigns correctly requires a bit of marketing know-how. Rather than taking time away from your business, start bringing in those additional sales by working with a remarketing specialist. By outsourcing your remarketing campaign, you'll start to appreciate the many benefits of this strategy while as you watch your profits grow!