A key element in gauging SEO and figuring out whether your efforts are successful or not is tracking your website metrics and knowing how to analyze those results. There are many details you need to track, each of which can suggest different issues with your website that could be hindering your marketing success.
If you don’t understand marketing metrics or how valuable tracking this information can be for pinpointing SEO problems, you might consider outsourcing this work to SEO experts. They can help you get better results from your website by tracking and analyzing the details that matter the most.
Monitor The Source Of Your Traffic
An important yet often overlooked detail of successful online marketing is knowing the source of website traffic. When you know this, you can determine whether your campaigns have the right focus. You can also learn of additional audiences that you hadn’t previously considered and start targeting them as well.
To measure your traffic sources and amounts, you need to use analytics tools that can track things like:
- Which search engines are bringing in traffic.
- Which keywords are bringing in the most traffic.
- Whether you are getting traffic from any of your backlinks.
These metrics all help you analyze whether your audience targeting is correct or needs some work. The tools will also help you gauge whether you’re getting good organic search results and how valuable your current backlinks are and whether they’re actually helping your pages.
Monitor What Users Are Doing On Your Website
Beyond correct targeting and reaching the right audiences, you should also be monitoring what is happening on your website once users reach it. This information can be very informative and reveal problems with the pages themselves that are preventing visitors from using the site and ;ultimately affecting SEO.
In tracking what traffic is doing on your website, look for these important metrics:
- Percentage of Bouncebacks - If you’re seeing more bouncebacks than quality traffic, you could have a targeting issue or a problem with the actual page.
- Page Load Time - Slow pages can cause bouncebacks and other issues; it is an important ranking signal. Speed test all pages to identify slow pages that help.
- Page Visits - How many pages each viewer is visiting.
- Time Spent - Average amount of time spent on your pages.
- Return Visitors - Whether visitors are returning to your website
All of these details can help you learn what your users are looking for and when on your website, what viewers are finding to be of most value to them.
Monitor Site Errors and Page Problems
In addition to the above, use analytics to track page crawling, index and crawl errors, and 404 pages that your users might be reaching. Monitoring your index status allows you to detect if any pages have dropped off and is another metric to track. Using these and other analytics tools, you can pinpoint where things are going wrong so issues can be promptly corrected.
Unless you are monitoring your website and its traffic, your SEO could be suffering due to various site issues. As a business owner, your best option to effectively track and measure any key metrics and achieve great SEO success is to outsource to the experts who can help you!