Why does dynamic remarketing work so well?
First of all, dynamic remarketing uses stunning images and videos drawn from the pages of your online catalog that serve as a powerful trigger to remind your customers of their need for that product. Studies show that videos and images in ads show a dramatic increase in conversion over text-only ads, thus increasing advertisers’ return on their investment. Secondly, dynamic marketing custom-tailor their images, videos, and messages to viewers’ preferences and online behavior. It targets customers who have spent time browsing through specific items in your catalog–especially those who have placed items in their cart–rather than those who simply spend a few seconds on your homepage or other pages. The psychology is powerful. Based on the tried-and-true advertising model: awareness, interest, desire, and action (AIDA, for short), this plan works.
The double-punch of images plus targeting draws customers back to your site to complete their purchases.
How does dynamic remarketing sift through the noise to target those who are truly interested?
How does dynamic remarketing find people who are top prospects for a sale?
With Google Analytics and social media analytics, marketing experts can learn a lot about the demographics of your visitors. Their age, gender, location, behavior—even their likes and preferences—allow dynamic remarketing professionals to target the best prospects at the best time—all factors that make your ad more likely to lead to a sale.
Why can’t I just create my own dynamic remarketing ads?
You can. It’s just that with all the time you’d have to spend to create ads of the quality a dynamic remarketing professional can, it would become a full-time job—and then some, since you’d have to spend a lot of time just getting up to speed with the technology involved. You wouldn’t have any time to spend building your business. Compared to the cost of hiring an in-house marketing expert or trying to juggle two jobs, outsourcing your dynamic remarketing advertising to an expert provider is a no-brainer. It simply will save you money, bring you huge increases in your ROI, and most importantly, allow you to run your business unimpeded by marketing challenges.
Get marketing off your back and your business on track to unbelievable success. Jumpstart your business growth now with our attention-grabbing dynamic remarketing ads!
Contact us for a free, no-obligation consultation today.