A regular newsletter offering the right content not only keeps a brand name in front of readers, it also helps them understand that you’re there to provide solutions to their problems and gain their trust through the quality information being sent.
Use these email marketer tips for developing a company newsletter that will get opened and read, rather than sent to the trash bin!
Provide Value to Readers
The most important goal to have using email marketing newsletters is to learn about your audience, then send them content that will be valuable to them.
Whether sending them a discount offer or coupon, a video, or an article, if people don’t find something of value to them in the subject line and then immediately open the email to read it, most will just send that newsletter to the trash.
Email marketers must use those first impressions to attract reader attention, then deliver on the value that research suggests they’re looking for so they stay and read, then hopefully visit your website afterward.
Send Limited But Important Content
What are some highly effective ways to plan and execute good newsletters?
- Keep them short and to the point so they won't end up losing people in a lot of content.
- Make newsletter content valuable yet skimmable at the same time.
- Feature a limited number of important topics to interest readers and create brand awareness.
- Add high-quality content to capture their attention, yet short and concise as well.
Provide links to lengthier information on your website.
Set and Meet Expectations
Meeting the expectations of your subscribers with focused, quality content that’s valuable to them is a path to email marketing success.
How can that be done?
Accomplish this by showing them what they can expect from your company if they sign up.
When attracting subscribers with the promise of certain types of content and offers they will enjoy, be sure that your email newsletters live up to those expectations.
Readers will start to look forward to your next email when they know what they can expect and the value of the content they will receive.
Include Clear CTAs
Email newsletters must also contain clear Calls to Action that prompt readers to convert.
Whether encouraging them to make a purchase or simply visit your website for more information, clearly tell them what to do next so there’s no question about it.
Email marketers recommend including a CTA at the top and bottom of the email with a few topic headlines between for greatest effectiveness.
Leave readers looking for more so they want to click that link right away!
Segment The Email List
The best way to keep marketing newsletters limited, focused, and providing value to readers is to segment the email list once it starts growing.
Instead of trying to please all subscriber base with one generic newsletter, create specific newsletters to send to different subscriber groups based on their interest and needs.
Grow Subscriber Lists with Email Newsletters that Work
It’s very easy to lose focus and lose readers if newsletters become too lengthy or don’t highlight the things that offer a great deal of value to your subscribers.
These five tips used by professional email marketers should help you create effective newsletters that get read increase results!