Like any other service-oriented business, your law firm requires an effective online marketing strategy to ensure local customers who need your services can find you.
That strategy needs to address not just standard marketing and SEO concerns, but also those that will help your website stand out in local searches.
Using these essential SEO strategies, you can make sure your law firm’s website is hugely effective and give your firm the exposure it needs by attracting clients who are actively in search of a lawyer.
1. Start With A Great Website
Before considering anything else on this list, you must begin with a high quality website that’s mobile-friendly, has a pleasing design, and functions how your users need and expect it to operate.
It should be responsive, load quickly, be easy to navigate, use clear Calls to Action, and provide valuable information to the user, all while appropriately representing the message your law firm wishes to send.
2. Claim Business Directory Listings
Local business directory listings can give your SEO a huge boost by making your business more visible in more of those places where people actively search.
Find and claim your listings on all the popular directory sites including Google My Business, Google Maps, Yelp, and others; complete them thoroughly with accurate, consistent information so there is no confusion about your law firm.
3. Add A Blog and Great Content
Keep your law firm at the forefront by offering quality content that answers the questions your targeted clients are asking.
Blogs are an essential part of every business website as they are the perfect SEO help tool to make you visible in the rankings listings and bring people to your website.
4. Provide Proof With Testimonials and Reviews
Nothing sells as effectively as positive testimonials from pleased clients who have worked with your law firm and are satisfied with the services provided.
Let them work for you by posting testimonials to your website and requesting feedback comments on your directory listings.
4. Pay for Professional Online Marketing Services for Lawyers
SEO management that gets you results is not something you can spend a few minutes on here and there as your time allows and expect success.
Online marketing for your law firm is a full-time effort that involves customer research, developing a good marketing strategy, optimization, and much more.
Partner with a professional online marketing agency to handle your marketing needs so you can concentrate on your law firm.
5. Invest in Online Advertising
SEO strategies to win with organic search may not be enough to keep your law firm’s name prominent in the SERPs.
Online marketing companies find that supplementing those methods with paid advertising like PPC ads, Facebook ads, and more. will both ensure your ad shows up in front of the users you want to attract and boost your organic results as well.
6. Practice Effective Reputation Management
Stay alert to what people are saying about your law firm online and respond to it.
Be attentive and acknowledge positive comments as well as immediately respond to negative ones to find solutions for unhappy clients to build and maintain a positive online reputation.
7. Track Marketing Results for Strategy Building
Another reason why you should partner with an experienced SEO management service is to track all your marketing results and develop your local strategy as needed to be constantly outranking your local competitors.
It’s important that you choose marketing specialists who understand the needs of lawyers and can provide the skill and service needed to get you results.
Value Of A Good Online Marketing Plan
The success of your law firm depends on local clients both being able to find you when they need you and then deciding that your firm is the one to help them.
In such a competitive local market, it’s essential that you work with SEO marketing firms that have experience working with law firms and can keep your website ranking high in search engines that will ;phones ringing from potential clients!