do not hesitate to reach out , we are here to help you!

Chris Hunter – CMO RoofingSites.com

Roofing Sites in College Station, TX – Image of Chris Hunter with book – The Ultimate Guide to Digital Marketing for Roofers

GET BOOK NOW!

A Google fact that every SEO marketer knows, as frustrating as it might be, is that Google is constantly changing its search algorithm.

Though these changes are always to improve Google’s ability to serve high-quality pages to searchers who use the search engine, they can create havoc for business owners and the SEO marketing services they work with that are trying to get the best results for their websites.

Once again, Google has unrolled another search engine update and while this tends to happen many times each year, some of their SEO updates are more important than others.

In this case, they have made some changes that small business owners working out their SEO marketing plans should pay attention to so they understand what has changed and what must be done to maintain if not improve their results within the search engines.

What Has Google Changed This Time?

According to experienced SEO marketing services, Google seems to be doubling down on its E.E.A.T (experience, expertise, authority, and trustworthiness) ranking factors in its latest algorithm update with an even greater focus on that first E.

User experience and engagement as a ranking factor is now more important than ever.

Additionally, Google has now begun adding ranking factors around AI content, which may start affecting SEO strategies and the use of AI-generated content in the near future.

How Will This Affect Current SEO Marketing Methods?

Though it is still unclear as to how the factors for AI-generated content will affect current SEO strategies, many experienced SEO marketers believe that because AI leaves detectable markers, the goal is for the Google algorithm to detect this content and rank it differently than human-generated content.

Combining this idea with the increased focus on E.E.A.T, it is clear that Google is once again stressing the importance of organic search and using effective white hat SEO marketing techniques for generating good pagerank.

How Must This Be Done?

Chris from Marketing Heroes explains the new changes and how to avoid the pitfalls by using highly effective and results-oriented SEO strategies in this month’s information-packed SEO workshop for small business owners.

Stay Relevant No Matter How Google Changes

The most important takeaway of this month’s one-hour SEO marketers workshop is that Google is always focused on ranking the best pages that most effectively demonstrate the key factors of E.E.A.T.

With this in mind, business owners who want to future-proof their pagerank must use SEO marketing services that will always get them unsurpassed recognition by the search algorithm.

From on-site optimization and optimized landing page creation to the importance of creating well-written, valuable, and original blog content, Chris goes over the techniques that will withstand Google’s many changes and how those just learning about business SEO marketing techniques can fine-tune them.