The key to getting more business as a small business owner in a local market is addressing not only SEO marketing but also how to become the best business to serve local customers.

While every new lead and customer is valuable, small business owners must strive to be the company that people choose over and over again, not just once.

Entrepreneurs want to be THE choice in their community, not just A choice this time.

Achieving that involves taking business and reputation marketing to the next level, one that many small business owners fail to reach, cutting off any future sales in the process.

What Does Being THE Choice Mean?

The goal of investing in SEO marketing is to spread awareness in the hopes of bringing in new leads and more sales.

With so many businesses out there to choose from in most communities, reputation becomes an essential part of the marketing plan for gaining an edge over competitors.

Marketing may bring a customer to a company’s business listing or website, but it is its positive reputation among others that prompts most new customers to sign on the first time or make the first purchase.

This is the first step in becoming THE choice within a community and not just one that fits an immediate need.

Yet there is much more to achieving this distinction than positive customer reviews; reputation building starts with that first immediate response to a customer’s inquiry and goes on indefinitely in what should become a culture of customer satisfaction and positive experiences.

Lead Nurturing Does Not Stop After Closing A Sale

As familiar as most business-minded entrepreneurs probably are with the term lead nurturing and what it is, many still fail to understand that it should not stop once a customer job is finished and the payment is processed.

Lead nurturing is an ongoing process that starts with attracting new customers, progresses to active targeting to stay top of mind, and then continues with follow-ups as well as other techniques that create smiles and keep them coming back.

Continued nurturing helps to convince customers to make a choice and then later, builds a business reputation by confirming that the choice was the right one.

As complex as this all might sound, all it involves is simple marketing methods like prompt responses, good etiquette, and positive problem-solving skills, all of which create positive customer experiences to keep them coming back.

Watch and Learn How To Be The Business That Gets Remembered

In this week’s in-depth Business Marketing Webinar, Chris from Marketing Heroes explains how to satisfy customers and secure repeat sales through a journey of lead generation and nurturing, customer care, and reputation building using his SOP or Standard Operating Procedure to become the business of choice:

Focus on Creating Positive Experiences To Earn Lasting Customers

Every new sale is important for business owners in competitive markets, but so is getting another call from a satisfied customer for more work.

Using a process that creates positive customer experiences from the point of first contact, any business can become their customer’s business of choice, rather than just another company willing to do the work.

Learn the simple process for achieving that in this week’s essential business marketing seminar or visit Marketing Heroes and schedule a free marketing call with Chris.

In addition, business owners can now sign up for the Marketing Academy course with Chris and get lessons, one-on-one calls, access to the Marketing Academy Facebook Group, and many other resources by clicking here!