The business world has been turned upside down by the COVID-19 pandemic with companies of all sizes, in all sectors, taking massive hits.
With storefront sales and physical services dropping due to stay-at-home orders and business lock-downs, online sales are booming.
Is your business able to compete because you followed the advice of skilled SEO professionals or is your site being overlooked with sales dropping?
How Has COVID-19 Affected Search Traffic?
Business closures and stay-at-home orders are slowly but surely decimating a large percentage of small businesses throughout the country as the COVID-19 crisis continues to last.
At the same time, SEO consultants see that many of those businesses that can continue to operate online are thriving as consumers have turned to the internet to fulfill their needs.
Search traffic has increased exponentially and sales have skyrocketed for those businesses that show up at the top of the SERPs.
If that’s not you, you’re losing out to the competition most likely due to poor SEO.
SEO - The Long-Term Commitment That Pays During A Crisis
SEO is not something that happens overnight; it’s definitely a long-term commitment for any business.
To get great results, it requires the help of SEO experts who study search and marketing trends and keep up with changes to search engine algorithms and use that information to create effective websites that work for their clients.
Achieving effective SEO is an ongoing process that takes months and sometimes years to establish for a company; however, the payoff is big.
No matter what the competition may be, reaching the top of the SERPs means that no matter what’s happening in the world, your business gets more of the critical exposure that brings in more sales.
On the other hand, if your business SEO has gone to the wayside or not been kept up with the constant changes affecting it, you might be feeling it now as businesses with a stronger SEO game rise to the top and get all the sales.
How Does SEO Keep You In Business During A Crisis?
During this period of uncertainty due to the COVID-19 pandemic, it’s more critical than ever to be working with skilled SEO consultants who can keep your web pages at the top of the SERPs.
How does good SEO keep customers coming even when your competition is at its peak?
- Visibility - It’s an essential tool that keeps your pages visible in more searches so the public knows you exist.
- Branding - It creates brand recognition that builds trust and ensures your products and services attract the customers who are most interested in what you offer.
Effective SEO also brings people to your website where they can learn more about your company and gain useful information, two things that help your business connect with audiences which makes them more likely to buy from you.
Yet it’s the end result of an ongoing process that must be developed over time and continued indefinitely to keep your website working for you.
Ready to Get Started with Improving Your Business SEO?
More and more businesses are failing every day because of the COVID-19 pandemic and its effect on consumer spending habits.
At the same time, business owners who have invested in SEO are doing well, many even seeing an increase in sales.
If you want your business to be one of those that survives COVID-19, it's essential to make an investment in cost-effective SEO that will pay for itself over time and then some!