How Voice Search Affects Organic Search and Social Media!

Studies performed by SEO expert services estimate that about half of all people performing a website search use voice search to find what they want. This number continues to grow every year. Because this trend is growing so quickly, it is essential to address search engine optimization for voice search so your company will stay on top of the ranking.

The key to achieving success in voice search is first having a clear understanding of how voice queries affect organic SEO and social media marketing.This will help develop effective marketing campaigns.

Organic Search Is Continuously Changing

Organic search engine optimization techniques change continuously to keep up with Google’s algorithm, which is constantly changing to keep up with user habits. With voice search becoming so prominent, SEO expert services must modify marketing campaigns by adapting to this growing way people are using the web and their mobile devices.

A part of this shift means realizing that although content creation is still critical, users are looking for it and consuming it in different ways. If you want great results with organic search and social media marketing, you must ensure that your content can be searched and sorted via Google’s improved AI capabilities to serve the most valuable response to users.

Effective SEO Voice Search Strategies

Much of the focus in the SERPs today revolves around capturing the featured snippet spot, which is what search engines such as Google consider to be the best available answer to user queries. Generally, the featured snippet is geared to provide answers to conversational queries asked using both text and voice search.

To improve the possibility of capturing this position in the SERPs, the goal of SEO expert services is knowing what questions a user might have, how they will ask for this information, and what response information will offer the best solution.

Considering this, search engine optimization for voice can be achieved by developing content that will best capture the featured snippet. The best solution is content developed to provide the answer to a specific question. Improving optimization for organic searches includes using specific queries in Titles and H1 headers, following titles with a leading paragraph that explains the question, and providing informative, relevant answers within the content.

Social Media Marketing Must Accommodate Voice Search

Since organic search must be targeted to capture voice queries, social media marketing campaigns must also be set up this same way. The biggest and most effective change is making social media more adaptable to voice search by providing mobile-friendly content that fits the above descriptions.

As the use of voice search continues to grow, expectations suggest that social sites will also adopt this method, highlighting the need for voice optimization and integration with other social sites and apps.

Overall, the solution for getting and maintaining page ranking in today’s voice search world is effective search engine optimization for organic voice search and integration into social media marketing campaigns.

The way things are developing, the time is near when users will be able to search and completely control their devices using voice. SEO expert services need to plan ahead by understanding how voice affects their current marketing methods and adjusting them to become more voice-friendly!

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May 14th, 2018|