The key to converting more incoming marketing leads and getting more sales is effective lead nurturing to progress them through the sales funnel.
Unfortunately due to incomplete lead nurturing strategies as well as a failure to understand that not all leads are the same, most business owners are not getting the lead conversions they should be.
What Is A Great Conversion Rate?
A good conversion rate is 40 to 50% of all incoming leads.
Research shows that most small businesses achieve only about 10% conversion regardless of marketing investment, so where is the breakdown happening?
In order to apply effective lead nurturing efforts, it is essential to identify different types of incoming leads and separate them into specific nurture campaigns.
Then once those leads are classified, specific lead nurturing techniques should be applied to the different groups.
Info On Successfully Converting Leads
In this week’s online marketing video, Chris from Marketing Heroes discusses the different types of incoming leads that businesses gain from their online marketing campaigns and how they need to be handled to successfully convert them.
It is an information-packed 10-minute lead nurturing video that ties together a few points from some previous videos by illustrating their importance for collectively acting on all types of leads.
Chris highlights how and where business owners are losing sales by letting them fall out of the sales funnel and 3 lead nurturing strategies that can be used to keep them in it and actually convert them.
One of the main reasons why many small business owners feel as though their marketing investment is wasted and not worth the cost comes down to lower-than-expected lead conversion rates.
The truth is, the reason this happens is due mainly to a lack of lead nurturing services put forth once the leads come in.
Unless each lead is nurtured the way it needs to be, the chance to convert it diminishes.
By using just 3 simple efforts, business owners can keep more of their leads active, and eventually turn them into sales!
For more information about lead nurturing strategies or essential marketing help, contact Chris at Marketing Heroes, or click here to schedule a free marketing consultation!
Struggling with Lead Nurturing In Austin Texas?
Contact Marketing Heroes for Lead Nurturing Strategy Services That Work!
Call 979-364-0584 To Find Out More!
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