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The chief job of every company’s website is to convert leads.

As simple as that sounds, many small business owners working on their website SEO don’t see this happening and it's for one important reason.

People who reach a company’s website go there because they need something and when they don’t find what they are looking for right away, the chances are that they will leave increases considerably.

What is the solution?

Research from SEO consultants suggests it is all in having a simplified web page header!

Simple Headers Convert More Sales

The header is the first thing that any potential customer sees when visiting a company’s website.

In just a few seconds, an SEO optimized header can either let that person know that they have come to the right place or confuse them with too much information and increase the chance of leaving and searching elsewhere.

SEO experts agree that the number one thing that any small business owner can do to increase their conversions is to optimize and simplify their website header.

A simple and effective header should give site visitors the key information they need to know in a mere three seconds.

What Information Should An Optimized Header Contain?

Most business owners do realize that the header is one of the first things people will see when they click on their website.

Yet what they may not understand is that from an SEO help perspective, less is more when it comes to what information needs to be in the website header.

Instead, many people attempt to cram all sorts of “important” details into their headers like long business descriptions, cute tag lines or mission statements, and other facts that are not actually serving the purpose that people believe they are.

What is the only information that SEO consultants believe should be included in an optimized website header so that it better fulfills its role as a lead converter?

Believe it or not, there are only three things that should be in that all-important space!

What 3 Things Are Needed In A Header?

In this week’s SEO help marketing video, Chris from Marketing Heroes exposes the three critical bits of information that belong in every website header and why simplicity is the key to converting more leads.

This One Simple Change Can Help Businesses Make More Sales

The point of investing in SEO marketing is to create websites and content that draw in more potential customers, then convert them.

Over-complicated website headers work against that effort, sending those potential customers away before they can convert.

Small business owners who make this one simple change to their websites can increase the chance that incoming leads stay a while and eventually become new sales.

Learn more about website headers and get other valuable expert SEO tips for growing small businesses by visiting Marketing Heroes and scheduling a free marketing consultation with Chris.

While there, don’t forget to get a free copy of "The Ultimate Guide to Digital Marketing," which talks more about this header tip in Chapter 5 - click here and fill out the form!