Managed Marketing Services vs Consultants – Which Is Better?

While there is little doubt that today most businesses need some kind of marketing services to get ahead, many wonder whether they should work with a marketing consultant or enroll in more complete services.

Although they may seem to be the same, it can be more beneficial to work with managed marketing services as opposed to just a consultant.

Consider these important reasons why hiring a service to handle your online marketing can be more beneficial to you in the long run.

1. Access to A Full Range of Digital Skills and Services

Digital marketing techniques continue to change as the years go on. It can be a lot for just one person to keep up with.

Staying on top of current marketing trends and being able to implement effective strategies requires a thorough and up-to-date understanding of audiences, social media, marketing tools, and more.

Even the best consultants may have difficulty staying in the know.

Managed marketing services are an entire team of individuals who focus not just on their clients but also what is happening in the marketing world.

As such, those utilizing these marketing services have access to the knowledge and skills necessary to effectively market their business in highly successful ways.

2. A Whole Team Collectively at Work on Projects

Managed marketing services work as a team as opposed to individually. These teams, while broken into different departments that handle different parts of a marketing plan, are all aware of project goals and how they must be achieved.

It creates an environment where there is total coverage of all marketing elements in a seamless manner that reduces redundancy and wastefulness.

Plans can be more easily implemented from multiple angles such as with email, SEO, and social media campaigns all working at the same time for greatest effect.

3. Ongoing Marketing Continuity

Business does not take a break when people do. To be effective, online marketing must be continuous as well as carefully managed and monitored.

Relying on one person to do it all can lead to continuity gaps when the consultant is out of the office for vacation, illness, or other reasons.

In these cases or when firms go through personnel changes, it can be very difficult for a new consultant to simply jump in where the other one left off.

This problem is completely alleviated by working with marketing services that have the staff to keep things moving no matter who joins or leaves the team.

Team continuity creates continuity for clients, which offers much more consistent results.

While every business needs to work with some type of marketing specialist to stay on top of all things IT, it’s important that companies look at why managed marketing services may be the best choice.

From providing a full array of skills and digital services to reliable continuity, marketing services are a more cost-effective choice over having a single consultant handle your company’s digital advertising needs!

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December 14th, 2018|