When developing a successful retail website, an ecommerce marketing company must organize hundreds or even thousands of product pages to be easily located. The more products on the site, the more challenging the job is for ecommerce marketing teams.
Filtered navigation is an amazing ecommerce marketing strategy that makes sure all products are logically categorized and can be easily and accurately searched.
The Role of Great Navigation for Ecommerce
Great navigation plays an essential role in retail websites, where an ecommerce marketing company must include numerous categories and pages to make every product accessible.
Simple navigation is the primary goal of any website and becomes harder to accomplish on sites with many and similar product pages. Categories, secondary menus, and sublayers must be skillfully planned to produce a thorough yet easily used navigation.
Even more challenging for successful ecommerce marketing is finding the best ways to let users find specific age-groupings, sizes, colors, and other options from within the chosen navigation system.
A thorough search function must be included and pages must contain all the specific details that set each product apart from each other or different options of the same product.
Simplifying It With Filtered Navigation
The best ecommerce marketing strategy to deal with countless product pages is using filtered navigation.
This strategy is on-page navigation that supplements the main navigation menu by offering users the ability to filter by specific details, either from the start or after navigating to a category within the main navigation.
Users can search based on price, size, color, and other options or details and see only the products that fit within their selected range.
Filtered Navigation Done Right
Filtered navigation is the preferred method for any ecommerce marketing company to allow easy searching through many product pages. If not done correctly, this can cause search problems by displaying numerous, unnecessary pages and URL combinations. This results in pages that take longer to crawl and index.
To avoid this problem, Google suggests that a good ecommerce marketing strategy is to initially develop retail websites so the URL structure supports filtering. Ecommerce marketing experts must determine which URL parameters promote page indexing and are valuable to users and included as opposed to those that should be excluded to prevent page duplication.
URLs should be configured with “no follow” and disallow for unneeded parameters. URLs should contain canonical tags to assign importance to main pages.
Using a well-designed URL structure that takes filtering into consideration, an ecommerce marketing company can develop a filtered navigation menu for retail websites that makes searching through many pages easy.
A successful goal with this ecommerce marketing strategy is determining which product details are important to the user, then including those parameters in the URL structure. With the use of canonical tags, this will produce an ecommerce marketing website that is user-friendly and encourages sales by helping viewers find what they need and leave fewer shopping carts abandoned when users get lost!