Generic product descriptions and a set-it-and-forget-it approach to product listings are in the way of your revenue growth.
Product optimization has the power to increase traffic to your site, boost conversions and grow your ecommerce business. The bottom line is, if you’re not getting your product listings right – optimized for SEO, mobile usage, voice, and a seamless user experience, and tailored to your target buyers, your product listings – which are essentially your final gateway to every sale – have become your business’s biggest barrier to growth.
Think of it this way.
38% of consumers leave a website if they find the layout to be unattractive
43% of ecommerce traffic comes from organic search
20% of mobile searches are voice searches
Without proper optimization, a big chunk of your potential customers are not even landing on your website – they’re finding their way to the better optimized product pages of your competitors. Of those who do visit your site, another chunk are abandoning early. That leaves a small percentage of potential customers to even consider making a purchase.
Now you know why your traffic and conversions are so low.
It’s time to turn this all around with fully optimized product listings.
Let us help you optimize your product listings and start bringing in more traffic and motivating more sales today.
The image below is Organic search for 2017 compared to 2016