Any business that deals with customers on a local level needs to find workable ways to make itself known to the searchers within its community.
Although it’s only one part of a total marketing plan, local SEO services are a critical part of the plan that will let your business compete on a community level.
Rev up your website for productive local optimization by keeping these important ideas in mind.
1. Have A Mobile-Friendly Website
Most searchers do so on their mobile devices, which makes it critical to your local SEO efforts that your business website be mobile-friendly so local searchers can find it in the SERPs.
This is especially significant knowing that Google now gives preference to mobile-friendly sites and if yours isn’t, searchers are going to see your competitor’s link before yours.
2. Optimize Meta-Tags and Content URLs
In addition to using relevant keywords, location-based keywords in the meta title and description, image alt-text, and content links can make posts more locally searchable so they pop up when users in your community search.
3. Create Local Content
In addition to locally-optimizing URL links and page metadata, local SEO services recommend optimizing your website content itself by including location-based keywords and phrases plus creating content that is relevant on a community level.
Post some content that mentions or serves the community in addition to your more general content.
Don’t forget to include locally-generated testimonials and user feedback on your site as well.
4. Use Schema Markup and Structured Data
Structured data is a useful way of standardizing the information seen on your website so it can be easily interpreted by searchers and search engines as well as adding more context to it.
Standardize your business name, address, and phone (NAP), email addresses, hours, accepted payment types, services and products offered so they appear the same everywhere; use Schema Markup for keywords to assign context within your content.
5. Localize with Link Building
Use internal linking to locally-focused content and landing pages as well as external linking to other important community websites.
Seek quality inbound links from other businesses and organizations in your immediate area to create more local website connections that can improve your local search results.
6. Claim, Optimize, and Link to Business Directories
Local business directories like Google My Business and Yelp! are extremely helpful for boosting local SEO.
Claim your company’s business pages on these and other directories used by your community, link your website, use structured data to standardize all the included information, invite local customers to add reviews and feedback, then keep these pages updated for maximum effect.
Improve Local Website SEO to Stand Out In Local Search
When your business caters to a local crowd, it’s essential that those people be able to find you in the search results when they look.