A common misconception of many owners of service-oriented businesses is that competing in a crowded market starts with getting as many leads as possible to bring in new customers and ends with a job well done.

While leads and excellent service are important, this concept misses a critical element that can make succeeding as a local business owner easier and more permanent.

The true secret to becoming wealthy as a small business owner and having a company that survives for the long term is relationship nurturing and effective personnel management.

With good relationships within their business as well as within their service markets, any entrepreneur can build and maintain a profitable business indefinitely.

Not Enough Leads Is Not The Problem

The first thing that small business owners often think when they aren’t getting enough sales is that they obviously need more leads.

This often brings about additional investments in marketing and a flood of leads coming in.

Getting more leads is never bad, but if the conversion rate is low, there is a problem somewhere else.

Usually, it is a breakdown happening between marketing people and salespeople within the business.

This is especially significant when company owners are playing multiple roles within their businesses, acting as marketers and/or salespeople themselves while also attempting to manage the company and do the work, too.

One of the best moves that an owner can make when caught in this loop is to bring on skilled salespeople who can work successfully with marketing people to nurture and close those leads, allowing them to concentrate on the rest.

This leveraging of the capabilities of all of these roles creates a more efficient machine that can become more profitable.

What Is The Recipe For Building A Profitable Small Business?

Achieving business wealth may start with effective marketing, but it also requires a solid operational plan that generates more sales and then turns those sales into happy, repeat customers or referrals.

To accomplish this, small business owners must understand that the players behind the scenes are just as important, if not more so, than those doing the actual work.

It is also important to identify personal goals for the business to generate that management plan for success.

Back-office sales and marketing teams are the ones who generate the leads, the sales, and the ongoing customer relationships that keep local companies in business.

An efficient business model is all any entrepreneur needs to accomplish this.

Watch And Learn How to Become A Wealthy Business Owner

In this week’s Business Growth Hacks episode, Chris from Marketing Heroes talks with Brian Kaskavalciyan, business coach, marketing expert, and author of The Wealthy Contractor, about how local business owners can become wealthy while building a strong business with effective back-office marketing.

Start Your Journey With A Good Business and Marketing Model

Moving forward from the do-it-all stage of a fledgling small business is a difficult, but necessary step.

Fortunately, following the gFour marketing business model, business owners can arm their companies with the support personnel they need to create business growth while focusing on pleasing and maintaining customers.

Learn all this and more by contacting Chris at Marketing Heroes and scheduling a free marketing call with him.

Plus, get a free copy of the “Ultimate Guide to Digital Marketing” and many other free marketing and business growth resources while visiting the site!