Remarketing is a technique used by online marketers to convert website viewers who have interacted with a brand in the past.
There are a number of ways remarketing services can do this with the same ultimate goal of finding previously interested viewers and trying to reinterest them.
What Is Remarketing?
Not to be confused with retargeting, remarketing is a technique that marketing services use to show ads and offers to viewers who have already interacted with a business in some way and shown interest in what that brand has to offer.
It involves showing advertising to the same user multiple times to gradually encourage them to visit the brand’s website and make a purchase.
Unlike retargeting that shows advertising to a specific target audience, this technique focuses on one user at a time based on their previous activity.
How Does Remarketing Work?
Remarketing works through the power of persuasion by showing ads to individual users who have already interacted with a business in some way.
Whether it was through the company’s website, their social media pages, an email opt-in, or some other connection, the remarketing management platform tracks that user and then displays the brand’s advertising in front of them again and again.
Based on what we already know about human psychology, many people will eventually make a purchase if they see a compelling ad or offer enough times.
As such, this marketing technique is known to increase conversions and sales by drawing in those users who might already be thinking about buying.
Because they already interacted with the brand at one point even if only to obtain information on a social page, they are more likely to become a customer.
How Is Remarketing Used?
The best ways to use remarketing require that you first identify the user who already interacted with your brand, then follow them around the internet.
Wherever you go, your ad will show up reminding them that your brand is there and has what they need.
This is one of the best ways to present a special offer like a freebie or a discount to get the user’s attention and convince them to click the ad and go to the website.
Because the user was previously interested and has shown interest again, this type of traffic tends to get more conversions than organic search traffic.
You can also use remarketing management with email campaigns to remind users they left a filled shopping cart as well as target users who have visited competitor’s websites.
As long as an interest in a product or service can be established and tracked, your business can remarket to that user.
Of all the various marketing techniques used to convert traffic and make sales, remarketing can be one of the more successful ones.
Through remarketing management, you can find your next customers first, instead of leaving it up to them to find you!