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Roofing Sites in College Station, TX – Image of Chris Hunter with book – The Ultimate Guide to Digital Marketing for Roofers

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Some of the most effective SEO marketing techniques that can bring in more high-quality leads for local business owners are also some of the simplest.

At times, these marketing tips are so simple that they get completely overlooked.

Interestingly, this first-step method used by SEO companies can increase website conversions and sales all by itself.

Do this right away to retain more website traffic and get more sales rather than alienating visitors and sending them to the competition!

Efficient Website Design Has Changed Over The Years

One of the most important SEO marketing concepts that every business owner needs to understand about their website is that more is not necessarily better when it comes to what is on the homepage.

Back in the dawn of website design, it was common to see homepages piled with information, including navigational links to nearly every page on the website that a business owner wanted people to see.

Based on what SEO marketing services know today through extensive website testing, not only is all of that distracting but having tons of links in the navigational menu actually works against conversion rates, not for them.

As website design itself has changed, so have SEO techniques addressing navigational menus and making them more effective.

Simple Website Navigation Works

How simple is simple?

Current SEO marketing trends suggest that there are only a very few things that the upper menu bar on a business website should contain to prevent information overload and get website viewers to actually convert.

Everything else can go below in the footer.

Best of all, when SEO marketing services start using simple menu bars and combining them with a simple website header as was discussed in a previous marketing video, small businesses can increase conversions by staying focused and directing viewers to reach out!

Why You Should Avoid Busy Navigation Bars!

Check out this week’s 3-minute SEO marketing video with Chris from Marketing Heroes as he exposes the truth about busy navigation bars and how simplifying them is the key to increasing website conversions!

Get More Conversions With Simple Website Navigation

The key to getting more sales is mastering SEO marketing to turn an average website into a lead-converting machine.

One of the important ways to do that is by simplifying website navigation so it guides viewers, rather than distracting them.

Learn more about simple navigation and other effective SEO techniques by visiting Marketing Heroes for more information or even scheduling a free marketing call with Chris.

He can help any small business dominate its local competition with proven SEO marketing services that work!

And while you are there, be sure to pick up a free copy of his book, "The Ultimate Guide to Digital Marketing" by clicking here.