Getting customers to a local company’s website is half the battle fought using SEO services to increase incoming leads.
Once they are there, then what? Assuming a small business owner is already using other important SEO marketing methods to retain the attention of that lead, the next step is to get them to convert.
The goal is to get website visitors to ask for more information quickly, using one simple SEO help element - a convincing Call to Action button.
What Is The Job Of A CTA?
A Call to Action or CTA has the important job of attracting the attention of website visitors as soon as they reach the page.
Known by SEO experts as digital “cash registers,” the job of a CTA is to get the customer to “Click Here” to do something, whether that is to get more information, schedule a free estimate, sign onto a mailing list, or download something.
It is a big, bold button that has the important purpose of directing the customer where they need to go to find out more or to make a purchase.
CTAs are a critical element in effective SEO marketing, as they help interested website visitors accomplish what they came there for before they get distracted.
Where Should A CTA Be Located?
In the past, businesses would typically put a CTA at the bottom of every webpage.
These days, successful SEO services no longer rely on the viewer getting to the bottom of the page before showing them where to click.
In other words, business owners tend to see more results when they use more CTAs in more places.
Starting with the first CTA at the top of the homepage, there should be another CTA at the end of every major section of content.
Why?
Because research on this SEO help method shows that the more times a viewer sees that Call to Action, the greater the chance is that they will click it and convert.
Watch This Video For More CTA Information!
Frequency and position are not the only details to know about CTAs and in this week’s 5-minute SEO marketing video, Chris from Marketing Heroes explains more.
Create Great CTAs and Use Them Wisely To Get More Sales
A big, bold Call to Action button is an essential SEO help element that allows a webpage to convert more leads.
Used in combination with other effective SEO marketing techniques like a simple page header and menu bar, any business owner can retain traffic on their website and get more sales.
Effective CTAs are the key to communication between businesses and customers, so use them broadly on every webpage.
Get more information about CTAs and how to use them as well as other SEO marketing tips and tricks by visiting Marketing Heroes.
Request a free digital marketing call with Chris and be sure to get a free copy of his book, "The Ultimate Guide to Digital Marketing" by clicking here!
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