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Of all the things that can affect a website’s conversion rate and other digital marketing strategies, great optimization is high up on the list and of all the things that can affect website optimization, site speed is high up on that list.

Why is fast site speed so essential for digital marketing tactics to be effective and generate high conversion rates?

Quite simply, because people do not like to wait.

Website Speed Affects User Behavior

In today’s culture of near-instant results, consumers do not want to wait and this is a fact that is a focus of highly effective digital marketing strategies.

Whether the wait is for a website page to generate, a package to arrive from Amazon, or shipments from a private retailer, the longer the wait is, the higher the chance that a customer will bow out.

Nearly half of all users will either leave a site or not make a purchase if website pages load slower than they think they should.

Knowing this, website optimization that creates fast-loading pages is the keystone of any good marketing plan.

Research on the matter suggests pages that function even a fraction of a second slower affect what people do on that website.

Page latency, or slow load time, is the number one reason why users bounce and go elsewhere, with bounce rates increasing as much as 100% with just a two-second load delay.

Website Speed Affects Conversion Rates

Based on these behaviors, it is clear that digital marketing tactics must address website speed as a primary factor to keep conversion rates up.

Website optimization that promotes fast load times is essential.

The studies done on website load time in comparison to conversion rate reveal that within the first five seconds, conversion rates reduce by more than 4% every second of load time up to five seconds.

Sites that take longer than five seconds to load lose 2% more conversions for every additional second.

On average, websites that take 5.7 seconds to load have only a 0.6 conversion rate, which is fairly low and very ineffective.

Website Speed Affects Business Revenue

Referring to the above values, simple math alone predicts that when website speed goes down and conversions go down, so does revenue.

It is a proven fact that must be addressed by digital marketing strategies aimed at increasing revenue by increasing conversions.

Fortunately, website page load speed is one of the easiest optimization concerns to remember and address to improve the function of any website.

Keep Conversion Rates High With Fast Website Speed

Slow websites do a lot more harm to digital marketing efforts than most people realize.

Seconds count and extra seconds reduce website conversions of all kinds, costing businesses money.

One of the first and most basic website optimization goals must be to ensure the fast loading speeds of the homepage and all others on a business website to avoid losing users who simply will not wait.

A sound digital marketing strategy from an experienced digital marketing firm must start at the bottom and address basic issues like site optimization to ensure getting the best results from the marketing plan as a whole.

With faster loading pages, conversion rates will rise.