Reputation management is an essential part of any kind of business that operates on the Internet at the current time. Competition is ruthless, with more companies than ever before willing to take advantage of a peer’s mistake. Because of this, every successful business must understand how to have effective SEO and handle the management of the company’s reputation in College Station Texas. Being aware of the pluses and minuses of such steps is important as it can definitely help maintain a business name or brand in a positive light without reverting to the dark side of reputation management.
Reputation Management – The Bright Side
The easiest way to establish and maintain a stellar reputation is to build a good name and live up to that branding. Optimization and SEO efforts are important parts of any internet presence, as are building authority and trust; it is an easier job to accomplish if the brand truly lives up to its reputation. Through good service, authority, and trust, a company will gain recognition and word-of-mouth praise, which is the best kind to work towards and receive. Unsolicited, consumer-generated feedback holds the most weight in brand recognition, reputation building, good SEO results, and higher page ranking.
Reputation Manipulation – The Dark Side
It is a positive part of reputation management in College Station TX to be able to improve a reputation despite a few black marks viewable by the public; the dark side of reputation management is that such an ability even exists and can be used. The ability to consciously manipulate what can be seen on the internet means that unflattering truths can be hidden from sight. Most businesses have a goal to avoid situations that would be so harmful to their reputation as to create negative reviews. Other companies have no problem with covering up such unfavorable truths – and the ways in which this is done are controversial as well.
- Fraudulent Reviews – With enough effort, any brand name can post honest and positive content that pushes any negative reviews further and further back on the pages of search engine results as to hardly ever be seen. Some companies don’t want to take the time to do such honest efforts and attempt to falsify information or post fake reviews to boost a company’s positive image. Of course, posting press releases by the company involved and requesting customer feedback is considered completely legal. Creating fake reviews written by the company solely for the purpose of affecting ranking is illegal and considered to be fraudulent.
- Ethical and Moral Concerns – Along similar lines, there are people and businesses who have done something wrong and want to hide such information from the public in order to retain or regain a positive image. Soliciting only positive reviews – or having false ones created – presents a huge moral issue regarding the public’s perception of that company. With enough positive content created and posted by a company to counteract fraudulent acts, companies who have been guilty of some wrongdoing can walk away with a nearly intact and positive public image.
Through College Station reputation promotion and management, almost anything is possible as long as a company understands the power of such a tool and how to make it work for them. Reputation management methods can be used both positively and negatively, with a company’s ethical acceptance sitting in the balance.
Rest assured, if reputation management in College Station becomes more manipulation on the darker side of the equation, it will not go unnoticed forever. Google is constantly watching for such indiscretions and are prepared to take action against any person or company found guilty of such efforts – and may face getting banned from Google searches completely. On the other hand, businesses that honestly deal with their mistakes in a more positive way through consumer interaction as well as skilled SEO and reputation management practices stand a much better chance of maintaining an honest, well-deserved reputation. As Yoda told Luke Skywalker: “Beware of the dark side…forever will it dominate your destiny!”