If you are a company that has been doing business for any length of time, you have probably needed the services of a marketing company to help promote what you do or sell, especially in this day and age of e-commerce and online marketing.
Do You Trust Your Marketing Partner?
So let me ask one important question: do you trust your marketing company? If they suggested something that sounded absolutely bonkers, would you trust what they know and still go with it? Why or why not? This is actually a very important question – and your response is key to whether you will or will not increase your sales revenue. Answer clue: they probably know what they’re talking about!
If you read the case study recently posted on our website about how we increased revenue for one of our clients by roughly $2 million, you can probably gather that this client trusts us.
Trust – A 5-Letter Marketing Ninja Warrior!
Trusting your marketing partner is essential to achieve desired growth. While it is true that you know your business, the flip side is that we know how to get your business more leads. What does this mean? Well, it means we know how to make more money for you. We know the ins and outs, the proper protocols of internet marketing. We know what works – and we know what doesn't work for your business.
Any good marketing company worth your trust is going to be up-to-date on what’s working and what isn’t. Since marketing changes constantly, we’re always learning and testing the newest techniques.
Think of any other profession. If your doctor told you that you needed to exercise more or something tragic will happen, would sit back and tell him or her: “ehh, that won’t work!” Or will you trust that your doctor knows his pr her profession and start exercising? We may not be doctors - but we did make a client an extra $2 million. Can you do that on your own?
Testing – And Testing – And Testing
We test out everything we do or consider doing. We test all sorts of things on ourselves to make sure they will work. Need an example? The value of SSL to ranking is a real hot topic right now. So I’m testing an SSL certificate on one of our websites to see how rankings fluctuate when we change from htttp to https. Depending on the results, if we decide to roll this out to you, our client, we will know what to expect. Will rankings go up – or down? Will that website drop off of the ranking list completely?
The good thing is that we can usually tell pretty quickly if something isn’t going to work. Then we can stop our efforts and move on to something else that does work.
Marketing in the internet age is not for the faint of heart. Unless you live, breath and die internet marketing – you're going to screw up your potential sales revenue by doing the wrong thing. Don't do that to yourself! Trust the experts – trust us, your marketing partner, to do what is best to grow your business. Trust us – we are internet marketers!